The “retail media revolution” what’s in it for Independent Agencies? – with Halo

The “retail media revolution” is here but what does it really mean for Independent Agencies and how can they best position themselves to take advantage of this $61billion potential prize pot.

Having operated in a very restrictive environment for decades, brands and their agency partners can now engage customers in store in ways previously unheard of.  These tremendous new opportunities are not without their challenges. How do you navigate this new landscape? – let Mike Anthony, CEO of engage and best-selling author of ‘The Shopper Marketing Revolution’, chart a course that will highlight the key areas to consider to maximise success.

This revolution is not just about selling ad space; it’s about creating a new ecosystem where commerce, media, promotions, and advertising converge to enhance customer engagement and provide more value to both retailers and brands. As we move towards a cookie-less world, the strategies and technologies used in retail media are evolving to maintain a balance between personalisation and privacy – so what does that mean for your next promotional campaign?

With new opportunities that allow for enhanced and bespoke customer engagement it’s going to create great uncertainty – How many customers will participate, enter, redeem, or claim an offer? Let Andrew Ryan from Halo Promo Risk share how they can provide a safety net for creative ideas and cost certainty on new exciting shopper marketing campaigns whilst helping to mitigate the risk of the retail media revolution.

• Mike is an author, speaker, consultant, trainer and coach, with 30 years’ experience working with leading consumer goods businesses including Unilever, Nestle, Coca-Cola, PepsiCo, Sony, Electrolux, Philips, GSK and many others.
• Extensive client-side experience at senior levels across Marketing, Trade Marketing & Sales
• The co-author of the world-wide bestseller, “The Shopper Marketing Revolution”,
  Mike is a globally recognised expert in shopper marketing, retail,  and consumer goods sales and marketing.
• As a speaker he has been engaged to keynote at online and offline conferences and corporate events around the world. He motivates audiences to embrace new ways of thinking and inspires change.
• As a consultant Mike works with many of the world’s best-known brands across Europe, Middle East, Africa and Asia-Pacific. He specialises in directly supporting managers to make practical changes to marketing and sales strategies which deliver step-change in brand performance, return on investment and organisational capability.
• Mike is the Global CEO and co-founder of engage, a global management consultancy
  and a resident expert at shoppermarketingexperts.com.

Andrew is an international promotional marketing leader. He’s built a successful career on delivering ground breaking promotional campaigns that have shifted the dial for clients such as Lucozade, McDonalds, Walkers, Carlsberg and GM to name but a few. At the heart of all this activity is always a big idea – and ideas that give tangible results by ensuring customers change their behaviour. During his career he’s been fortunate to ply his trade in US, EMEA, LatAm and more recently back home in UK.Despite being a committed Evertonian Andrew’s glass always remains half full and you’ll find his positive approach a real asset in helping deliver your next promotional campaign on budget and risk free.