Want self-serve, lower cost, broad and accurate 3rd party insight and activation? 

Find out what 250 agencies told Experian they need – and how their self-serve tools deliver exactly that

Join Alliance of Media Independents Official Partner: Experian Marketing Services for an Indie focused webinar exploring the future of media planning and buying, informed by insights from over 250 media agency professionals. They’ll share key findings from their latest research, unpack the challenges agencies are facing, and introduce new self-serve tools designed to help solve them – empowering smarter, data-driven media strategies.

What You’ll Get from the Session…

1. Fresh industry insight: Discover how agencies are adapting to evolving client demands, fragmented media channels, and the growing role of data and technology.
2. Solutions to real challenges: Learn how Experian’s new suite of self-serve tools directly addresses the needs identified in their research:
   1. Insight Portal: Access a comprehensive view of the UK population to inform audience-first planning and strategy.
   2. Geo-Location Insight Portal: Overlay rich consumer data onto geographic areas to support smarter local targeting and activation, with the option to onboard client 1P for enrichment.
   3. 1st Party Data Enrichment Tool: Enhance your client’s own data with Experian’s full consumer insight file to unlock deeper understanding and more effective media decisions.
   4. Activation platforms: How 1P and 3P data can activated, accurately at scale.

Actionable Takeaways: Leave with practical ideas and tools to improve campaign planning, targeting, and measurement. Hearing how other agencies are navigating change and innovating in response to industry shifts

Our speaker:

Danny Holmes is an industry expert with a background at leading digital publishers and in consulting across data strategy and transformation projects. As Consulting Partner for Marketing Solutions at Experian, Danny helps their clients navigate the digital landscape and advises on how to harness the power of data in their marketing endeavours.

Who this session will appeal to:

• Strategy Directors
• Media Planners & Buyers
• Heads of Digital & Innovation
• Agency Leaders shaping future-facing media approaches

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