WORKSHOP SLIDES

Synopsis

• Explode the myths that surround creativity by breaking the ideation process down into different advertising approaches.
• Explore the merits of the various approaches with regards to the context and content of the messaging.
• Provide tools to help compare and evaluate creative ideas.
• Understand how to engage with audiences through humour, emotion, shock and empathy, sharing different examples of work and providing the opportunity for diploma students to workshop some of the different approaches as teams.
• Provides a valuable support for the final diploma presentation.

HOMEWORK SET – To be submitted by 14^th December

David Harris Bio

David Harris has been running creative departments and nurturing creative teams for over 20 years. And he still loves it!  He is passionate about sharing ideas and new ways of seeing things and discussing them.

David started his career in big network ad agencies. Became a Creative Director of an integrated agency (where we won lots of awards); started a successful start-up (LIDA); helped reposition and build Wunderman as ECD; did the same at Draftfcb and gyro.

He has been an external examiner for Birmingham City University, a visiting lecturer, keynote speaker, run workshops and seminars at Cannes Lions, IPA, DMA and The Alliance.