Free access to Onetag’s Smart Curation Platform & Aryel Creative Suite + AI-powered campaign optimisation
Company Profiles
Onetag has now acquired Aryel, the immersive and interactive advertising experiences company, enabling members to access additional creative execution support as part of our offer.
Deal Partner Information
Through direct integrations with more than 2,000 premium publishers, access to rich proprietary semantic data and an array of industry-leading data providers, Onetag enables independent agencies to easily activate high-quality programmatic media campaigns with faster, more stable results.
Our offering combines advanced media curation technology, immersive creative capabilities powered by Aryel, and the Dynamo business outcomes engine to connect media, creative, and performance data.
This approach allows brands and agencies to achieve walled-garden-level performance while maintaining the flexibility and scale of the open web, removing operational complexity and improving campaign effectiveness.
Access to Aryel creative support is included for campaigns exceeding £10,000 media spend.
Brand lift studies are available for campaigns exceeding £20,000 and must be requested.
Dynamo optimisation is available at no additional cost, subject to a minimum media investment of £15,000 and a minimum campaign duration of four weeks to ensure algorithm performance.
Additional custom services or advanced configurations may be subject to separate agreement and scope.
All campaigns are subject to standard onboarding, data-sharing requirements (where applicable), and compliance with privacy and data protection regulations.
Please reply to this Deal offer for your Onetag representative to discuss your onboarding next steps.
Alliance members receive free access to Onetag’s Smart Curation Platform and Aryel Creative solution, enabling full control over programmatic deal creation, activation, and creative production.
The offering includes self-service or managed access to curated premium inventory, enriched with advanced data signals such as contextual, audience, attention, and sustainability metrics. Members can also leverage Aryel’s creative platform to build high-impact formats using AI-powered templates or supported services.
Additionally, members can activate Onetag Dynamo, our custom AI algorithm connecting campaign performance data with inventory selection to improve conversion outcomes in real time. Unlike all other business outcomes algorithms, Dynamo is available at no cost and only requires a minimum campaign duration investment.