Captify
Company Profiles
Deal Partner Information
Thanks to a wealth of data, Captify, a part of Verve, enables brands to illuminate, activate and measure real-time intent across the entire consumer journey. Our exclusive, first-party dataset is built from over a billion daily search events ingested from open-web publishers, LLMs and zero-party polling data, revealing who to target, their intent, and when they’re ready to act. Leveraging 15+ years of machine learning expertise, our AI technology transforms these search and behavioural signals into actionable audiences. Advertisers can activate high-intent audiences on quality, brand-safe inventory across every channel, driving exceptional performance. And through our unique Intent Impact studies, Captify provides unparalleled measurement, proving how ad exposure directly shifts consumer behaviour and drives business outcomes.
Our understanding of consumer intent powers more intelligent solutions in every phase of marketing
Planning - unique, unexpected insights that give you a better view of your audience, brand and market
Activation - multi-channel activation across digital, TV and in-app, via managed service and curation
Measurement - understand how consumers moved down the funnel towards conversion by measuring how ad exposure changed search behavior
Managed Service — spend tiers and rebate
The Managed Service rebate applies from the first £ spent, to encourage test campaigns and ensure access for lower-budget campaigns and clients. £10,000 is the minimum spend for a Managed campaign.
Tier 1 covers the first £50,000 at 5%, a rebate of up to £2,500. Tier 2 covers £50,000 to £100,000 at 7%, up to £3,500. Tier 3 covers £100,000 to £250,000 at 9%, up to £13,500.
Tier 4 covers £250,000 to £500,000 at 10%, up to £25,000. Tier 5 covers £500,000 to £1,000,000 at 12%, up to £60,000. Tier 6 applies 14% to all spend above £1,000,000.
Verve Influencer campaigns require a minimum spend of £25,000 gross per campaign, though we advise £40,000 to include sufficient media.
Programmatic (PMP) — spend tiers and rebate
The PMP rebate applies from the first £ spent, to encourage test campaigns and ensure access to lower budgets. £5,000 is the minimum spend requirement for PMP.
Tier 1 covers the first £25,000 at 3%, a rebate of up to £750. Tier 2 covers £25,000 to £50,000 at 5%, up to £1,250. Tier 3 covers £50,000 to £150,000 at 7%, up to £7,000.
Additional Services
Additional Services come with Named Account Management, available on Managed campaigns of £15,000 or more.
Creative Solutions: multiple iterations for optimisation and creative refresh needs, across all digital channels. Minimum spend of £15,000.
Bespoke Reporting: tailored reporting and post-campaign insights, delivered by our Account Management and Insights teams. Minimum spend of £15,000.
Measurement Studies: measurement studies to suit your needs, demonstrating how working with Captify drives more engagement and better results. Minimum spend estimated at £50,000 over one month.