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Vinted: Reach 25M+ UK Shoppers on Vinted – and We’ll Match Your Media 1:1

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Vinted ads
Short partner description
Vinted - Europe's most engaged shopping environment, now open to advertisers.

Vinted is one of the UK's biggest retail media opportunities, with 25M+ monthly UK members (13M weekly, 7M daily actives) and 100M+ users across the EU. By revenue, Vinted is bigger than Zara, H&M, Shein and asos.com, and leads eBay and FB Marketplace in preloved fashion

A genuine fit across your client portfolio: from awareness to acquisition.

Deal Partner Information

Full partner description
Vinted Ads - Europe's most engaged shopping environment, now open to advertisers

Vinted is one of the UK's biggest retail media opportunities, with 25M+ monthly UK members (13M weekly, 7M daily actives) and 100M+ users across the EU. By revenue, Vinted is bigger than Zara, H&M, Shein and asos.com, and leads eBay and FB Marketplace in preloved fashion (Similar Web / Mediavision, Q1 2026).

The audience is young, mobile and highly engaged: 82% women, roughly half aged 18–34, 93% on mobile app - largely household decision-makers shopping around real-life moments like moving home, buying for kids or refreshing their wardrobe.

What sets Vinted apart is first-party behavioural and purchase data, included at no additional CPM. Targeting is built on genuine intent to buy, across segments from fashion and family to home, pets, health and fitness.

Advertisers get full-funnel options: high-impact takeovers (100% SoV), native formats with 80-90%+ viewability, performance placements delivering CTRs of up to 8–18% in top categories, plus measurement through third-party tags and brand lift studies. Brands from fintech, education, FMCG, travel, retail etc. are already running branding and performance campaigns with us.

A genuine fit across your client portfolio: from awareness to acquisition.
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Terms & conditions
Offer available exclusively to Alliance of Independent Agencies members via Deal House. Minimum media spend: £20k per campaign.

Vinted will match your client’s media investment in our Native format 1:1. Launch a £20k Native campaign and we’ll add another £20k in impressions as added-value media — doubling reach at no extra cost, on the same or next campaign.

The Native format is Vinted’s exclusive in-feed placement, sitting directly in the shopping feed of 25M+ UK members with 80–90%+ viewability. Available via direct IO with the Vinted Ads Network (VAN), exclusively for Alliance of Independent Agencies members via Deal House.

Offer terms: Native placement · £20k minimum media spend per campaign · 1:1 impression match

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