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Queens House, 55-56 Lincoln’s Inn Fields, London

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An independent creative company for brands ambitious to go beyond convention.

We help challenge the accepted category and communications thinking that can limit growth and efficiency.

We do this through unlearning techniques that uncover the difference in your brand, and original ways to express it.

Unconstrained by conventional channel-led thinking, we find the right creative and communications solution whether advertising, branded content, social media, influencer, PR, brand experience or shopper, and we're able to join some or all of these together.

We believe this leads to more imaginative thinking, a more seamless experience of your brand, and helps your business to be more streamlined and better equipped to meet the marketing challenges of today.

Our 40-strong team has helped ambitious brands become more relevant, more distinctive and more memorable to more people; including …
- Recruiting a new generation of Glenfiddich drinkers worldwide to extend its global leadership of the single malt whisky category.
- Growing global scale for Monkey Shoulder whilst retaining its brand credibility.
- Making Haagen-Dazs more relevant to a younger audience in Germany.
- Growing Nature Valley sales by 36% through increased grassroots tennis participation.
- Launching Desperados and establishing a new lager category in the UK.
- Building Birra Moretti into the fastest growing beer brand in the on-trade.
- Positioning Starbucks RTDs for on-the-go consumption and increasing its brand value by over 100% over three years.

And, winning our clients numerous global and domestic creative effectiveness awards.

So, if you’re ambitious to go beyond convention and curious to know how we can help, get in touch.


David Atkinson - Managing Partner
Jason Nicholas - Managing Partner
Suzy Hughes - Director
Gregor McAlinden - Executive Creative Director
Ant Jackson - Creative Group Head


The Independent Agency Awards 2022 - Best Use of Media - Where next? for Glenfiddich
The Independent Agency Awards 2021 - Best Use of Brand Experience - Secret Sofa for Häagen-Dazs
The Independent Agency Awards 2022 - Freedom Award, Outstanding Bravery - The World's Most Rubbish Bar for Discarded Spirits Co.
The Independent Agency Awards 2021 - Freedom Award, Outstanding Bravery - Secret Sofa for Häagen-Dazs


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