Event Type : Action groups

DOING WELL, DOING GOOD.

Learn how the agency Nice and Serious created their Moral Compass and how they stick to it by ensuring that every piece of work they take on is voted on by the whole team. It’s powerful and effective and gives the entire agency a single sense of purpose. And it works for the business too.

Tom Tapper

Tom is the Co-Founder and CEO of Nice and Serious, a B-Corp certified agency that makes creative work the world needs. Since 2008, he’s worked with hundreds of purpose-driven brands and charities – including Innocent Drinks, Ben & Jerry’s, IKEA, Unilever, WWF and the WHO – to creatively communicate the positive impact they have on the world.

Wellbeing Initiatives in 2025: How to avoid wasting money

We are really excited for January’s Wellbeing Action Group as we will be joined by Jamie Humphrey

With extensive experience helping businesses reduce absenteeism, improve retention, and enhance engagement, Jamie specialises in designing programs that balance technology and human connection to meet diverse team needs. Jamie is the founder of ReechUs, a wellbeing company dedicated to providing holistic, human-focused solutions that address the real costs of employee health.

In an era of endless wellbeing options, how can agencies ensure their investments truly support their teams and deliver results? This interactive session will explore practical strategies for building holistic, proactive, inclusive, and humanised wellbeing initiatives.

Key topics include:
• Identifying and understanding your team’s unique demographic needs.
• Striking the right balance between human connection and tech/AI.
• Avoiding a one-size-fits-all approach.
• Ensuring initiatives are effectively utilised and tracked.
• Clarifying the shared responsibilities of organisations and providers.

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Alliance Member Agency Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practice. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

Rare Opportunity to learn from Leading Deaf Led Organisation Remark! on how to make your workplace more inclusive.

Please join us for first DEI Action Group session of 2025 where again we will be focused on making our work places more inclusive.

This time we will be joined by special guests Remark!; The leading Deaf-Led Organisation for British Sign Language Services and Training. In this session we will learn how we can make our workplaces more accessible by reviewing our employee life cycle for opportunity specifically focused for the deaf and those with hearing difficulties, there will also be an opportunity for a short Q & A. This is a rare opportunity to spend some time with experts focused on this important topic.

Who should attend?
As always we encourage every member agency to attend our DEI Action Group Sessions, whether you are the MD or HR leader or anyone who wants to champion and build more inclusive workplaces; this content will be actionable straight away. We ask you to look around your agencies and consider how accessible yours truly is to the deaf or those with hearing difficulties, who is not currently in the room and what are you missing out on.

Why Remark!?
Remark offer really affordable and compelling training for all employees, a fantastic way to take action to make your workplace more inclusive and bring your teams together to make a real difference. We are delighted that Remark! are an Alliance Recommends Partner (more details to follow on this shortly)

Remark! are highly recommended by Members- this will be a great session!
Mark Watson, Managing Director, tms “ The impact that Remark! had on our team in one 90-minute session was truly outstanding and long lasting. Understanding respectful and better ways to communicate with a d/Deaf person, all grounded in the history of oppression this community has faced, this training opened up whole new level of inclusion at tms.”

Please sign up below, meanwhile you can find out more about Remark! HERE

New Business Barometer Alliance Webinar

We’re inviting all Alliance members with responsibility for accelerating growth in 2025, to join us for a review and roundtable discussion of the results from this year’s jfdi/Opinium New Business Barometer.

How many pitches are being converted in agencies similar to mine?
Which levers are others using to fill the pipeline?
What challenges may be ahead in 2025?

All will be revealed by jfdi and Opinium, followed by a Q&A on the insights and implications.

We look forward to giving you a new business advantage in 2025.

Outreach that works, a step by step demonstration..

Join us for the first New Business Action Group of 2025 where we will be joined by Sebastian Mackay and John Lyons. We will discuss and go through a step by step demonstration of how outreach works and to improve your new business for the new year!

Sebastian Mackay

Sebastian specialises in creating seriously good messaging for serious businesses and agencies who want to grow, finding ownable niches, positioning to be what customers want to buy and executing content plans to get clients more customers. He is Managing Director of Soba: Private Label and has a dog called Harper.

John Lyons

John has been growing independent agency businesses for over 25 years, including two he co-founded and successfully exited. He now works as a fractional CMO and advisor, helping professional services business and agencies develop effective sales and marketing programmes and has a hat called Hat.