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Leadership Pathway Programme

The Leadership Pathway programme is the only learning programme dedicated to developing the next generation of agency leaders. This new Alliance course has been designed for agency people whose next step is into a leadership position. Candidates may currently be board members looking to take on a Senior Leadership role or whose next role is a Board position. The programme is relevant for all departments.

The programme runs for 9 months and consists of the following.

  1. Live Networking Events
  2. Seminars
  3. Mentoring
  4. Access to dedicated “Mighty Networks” Platform
  5. Agency of the Future Presentation
  6. Recommended books and podcasts.

For further information, please contact or

Live Networking Events – A Conversation with…

There will be 5 live events held at member agency offices, which will take the form of an interview or panel discussion with the opportunity for questions. As the numbers are small it will provide an opportunity for all delegates to raise and discuss issues.

After the interview there will be an opportunity to meet with peers and other agency people over a few drinks.

SIR MARTIN SORRELL on What the Qualities of an Outstanding Agency Leader – 25th April, 6.30pm to 8.30pm (Live) TBC

Sir Martin Sorrell is Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands.

Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When he left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.

Sir Martin Sorrell supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Interviewed by Clive Mishon.

ALESSANDRA BELLINI on Building Great Long-Term Client Relationships – 20th June, 6.30pm to 8.30pm (Live)

One of the UK’s most high profile and successful marketers. Alessandra is president of the Advertising Association, was Marketing Weeks ‘Marketer of the Year’, Chief Customer Officer of Tesco for 7 years and worked for Unilever in North America.

Alessandra started her career in advertising so she understands the agency business from both sides of the fence. No one is better placed to advise on what a senior market looks for in an agency.

Interviewed by Julian Saunders.

RANKIN on Creating a Fertile Creative Culture – 19th September, 6.30pm to 8.30pm (Live) TBC

Rankin is a British photographer, publisher, and film director. Alongside being head of the eponymous agency RANKIN, which hosts an 80+ strong team that puts strategy, creative and production all under one roof.

As a photographer Rankin’s portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.

As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion and culture print and digital platform, Hunger.

Interviewed by David Harris.

IAN MILLNER on The Successful Start-Up – 17th October, 6.30pm to 8.30pm (Live) TBC

Ian co-founded iris in 1999, with the idea of changing the face of the global network scene. Hear how Ian’s approach to risk taking, tacking problems head on and how his approach to nurturing talent turned Iris into a global success story. Learn the secrets of success and pitfalls.

Interviewed by Jamie Matthews.

DAME CILLA SNOWBALL on Resilience – 14th November, 6.30pm to 8.30pm (Live) TBC

Cilla was Group CEO at AMV BBDO for over 20 years and also a worldwide board member at BBDO. During her time at AMV the agency was regarded as one of the best creative agencies in the UK with great culture to which clients and staff remained loyal.

It’s one thing to get the job , but how do you maintain a high level of dynamism and energy for continued success. Hear what Cilla thinks are the key behaviours for leadership resilience.

Interviewed by Julian Saunders.

The Seminars



SEMINAR 1 – 25th April, 9:30am – 12:30pm (Live)

Why Do Agencies Need Leaders? (John Gage)

SEMINAR 2 – 16th May, 9:30am – 12:30pm (Virtual)

Developing Your Own Authentic Leadership Style (Abigail Dixon)

SEMINAR 3 – 3rd June, 9:30am – 12:30pm (Live)

Building Fruitful Relationships with Senior Clients (Julian Saunders)

SEMINAR 4 – 27th June, 9:30am – 12:30pm (Virtual)

How to Build an Agency New Business Culture (Camilla Honey)

SEMINAR 5 – 18th July, 9:30am – 12:30pm (Virtual)

Recruiting High Performing Teams (TBC)

SEMINAR 6 – 5th September, 9:30am – 12:30pm (Virtual)

Creativity as a Driver for Success (David Harris)

SEMINAR 7 – 26th September, 9:30am – 12:30pm (Virtual)

Leading Through Transformation (Abigail Dixon)

SEMINAR 8 – 17th October, 9:30am – 12:30pm (Live)

How to Excel at Public Speaking (Tessa Morton)

SEMINAR 9 – 14th November, 9:30am – 12:30pm (Live)

How to Adapt Growth Mindset Thinking (Marc Nohr & Sara Tate)

What will it cost?

The cost of the programme is £2,500 + VAT for members and £3,500 + VAT for non-members.

Places will be allocated on a first come first served basis.

Please contact or fill in the form below…



Monday 01 April 2024 - Sunday 01 December 2024 12:00 am


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