TRAINING : How To Use Marketing To Grow An Agency

How to Create a Marketing Plan for Your Agency

The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines, including using Marketing as a Sales Engagement tool as the top preferred choice of agencies @ 70% of agency leaders.

Marketing Your Agency provides you with a framework, tools and insights to attract, engage and sell to your client prospects, using in and outbound channels at each stage of the customer journey.  The aim is to equip you with all you need to know to get started, and maximise the ROI on your marketing investment.

DATE: 19th September 2024

TRAINER:

Camilla Honey

Camilla’s specialism lies in agency business development. She spent 14 years working within agencies – spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.

Identifying a need to support agencies with new business growth, she launched jfdi in 2004.  The company has now worked with over 800 agencies from the large to the small, across every discipline.

She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.

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