TRAINING : How Pitches Are Won and the Skills You Need To Win Them

How to Lead & Win Pitches.

If you regularly lead pitches or aspire to do so, this session will equip you with the know-how to win pitches by honing your leadership skills. What do the most successful pitch-winning agencies do?

Beyond answering the brief, we need to understand the client’s world and motivations. What are they expecting and what, exactly, are they buying? Beyond the purely rational, how do they make decisions? How do we rethink pitching in 2023, learning from 2022 and the changing market, ensuring when we pitch we are more likely to win.

DATE: 18th June 2024

TRAINER:

Mark Clark

Mark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.

Mark continues to build on that agency experience through jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.

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