TRAINING: How to Sell Creative Ideas Without the Big Sell

Presenting Creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved, and you have to go back to the drawing board. This course is designed to ensure that you give your agencies ideas the very best chance to be approved.

YOU WILL LEARN

• To utilise some basic presentations skills to be a ‘more polished version of you
• To use the ‘Presentation Brief’ as a tool to prepare your creative presentations
• To use the power of storytelling when presenting ideas

CONTENT

• What we love and hate about presenting and to recognise that preparation and rehearsal is key
• The key elements of the ‘Presentation Brief’ focusing on how to reveal the real meeting objective and how to calibrate the presentation to the type of client you are presenting too… their typology not their title
• The basics of storytelling and how it can make such a compelling way to present creative ideas. A simple structure to frame the story of how the agency got to the idea

DELEGATE LEVEL

Account Handlers and Creative Teams with 2-5 years experience

DATE & TIME

11th September 2025, 10.00am to 11.30am

TRAINER

Paul Burns spent 25 very successful years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have a passion and skill in developing people and won several industry awards for Learning and Development.

Paul founded The Burns Unit tlc which now works with many of our key trade bodies in the UK, Europe the Far East and New Zealand and with over 60 leading agencies from traditional above the line agencies, media agencies, specialist digital and search agencies as well as a number of blue chip client organisations.

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