Creative Briefs are the key instruction to a creative team. The clearer and more unambiguous it is, the more likely the creative work will be brilliant and right first time. That’s why it’s critical we understand how a great creative brief is written.

YOU WILL LEARN

• To write and contribute to brilliant and inspiring Creative Briefs.
• To recognise that better briefs and better briefing leads to better relationships and better work.

CONTENT

In this course we will explore the key parts of a Creative Brief and how to write them in an inspiring way. We will also look at how we brief our creative partners as this can be as important as the written brief itself.

DELEGATE LEVEL

Account Handlers, Junior Planners and Brand Managers with 1-3 years experience.  This course is for people who are becoming frustrated and feel detached from the creative process.

DATE & TIME

26th February, 10am to 11.30am

TRAINER:

Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.  He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.  He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.  In 2015 he became a co-founder of Rock and a Hardplace a new and award winning eLearning program for the Marcoms industry.