Marketing Pathfinder
Tips, tricks and support for navigating the marketing industry.
The Alliance & our Future Leaders Group have created Marketing Pathfinder to guide and empower entry-level individuals entering the marketing and advertising industry. Our Future Leaders are taking their collective knowledge of the industry to create tips, tricks and support on what they wish they’d known sooner when they started out.
Together, we champion inclusivity and emerging talent, shaping the future of marketing leadership.
Browse below to find out more about different types of agencies and different job roles within the industry.
Agency Types
CORPORATE TRADE AGENCY
A corporate trade agency helps clients reach sales goals, optimise media buys and find innovative ways to fund operating expenses.
INTEGRATED CREATIVE AGENCY
An Integrated Agency specialises in Brand, Strategy, Creative and Digital.
BRAND AND CULTURAL TRANSFORMATION AGENCY
A brand and cultural transformation agency designs, creates and helps build world-class purposeful brands.
CREATIVE AGENCY
A creative agency is a marketing services company that offers branding, design, marketing, advertising, PR and other digital marketing services for businesses big and small.
SPECIALIST CREATIVE AGENCY
A specialist creative agency is an agency that specialises in one/multiple sector.
EXPERIENTIAL AGENCY
An experiential or brand experience marketing agency is focused on creating and designing experiences that connect emotionally with the public
BRAND ACTIVATION AGENCY
A brand activation agency is an agency that specialises in strategizing and orchestrating online, in-person, and hybrid brand activations.
INTEGRATED BRAND AND DIGITAL STRATEGY AGENCY
An Integrated Agency specialises in Brand, Strategy, Creative and Digital.
FULL SERVICE MARKETING AGENCY
Full-service marketing means that all forms of marketing communications are covered by a single agency. This may vary slightly depending on their speciality, but generally covers activities such as social media marketing, email marketing, technical SEO and strategy creation.
DESIGN AGENCY
A design agency is a creative firm focused on the visual appearance of products, brands, and services.
Videos
Take a look at campaigns from Independent Agencies
Glossary
Future Leaders
MEMBER LEAD
Collette Symonds - Director | AMS Group
MEMBER LEAD
Alex Beeden - Head of Client Relations | Active International
FUTURE LEADER
Matthew Richardson - Account Director | Big Group
FUTURE LEADER
Billie Andersson - Senior Account Manager | Mesh Marketing
FUTURE LEADER
Abbie Hansford - Senior Account Manager | Wasserman
FUTURE LEADER
Joe Kaloczi - Senior Creative | Zeal Creative
FUTURE LEADER
Emma Handley -Senior Account Manager | Ignis
FUTURE LEADER
Meg Ewins - Account Director | Savvy
FUTURE LEADER
Caroline Carr - Account Manager | Amigo Partnership
FUTURE LEADER
Ellie Howkins - Content Producer & Creative Strategist | Chapel
Do you want to learn even more about the industry?