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Our Content Wrap-Up 2022

In Case You Missed It - Financial Turmoil? Independent Agencies Share Optimistic Findings

As the news of a financial crisis looms with an increase in the cost of living, higher interest rates and inflation, the Alliance of Independent Agencies polled 52 of its members in the creative, media, digital, PR and experiential sectors, to gauge the impact of the turmoil. Click below to read the full article.

Click here to read the full article

The Festival Of Happiness 2022 - Supporting The Independent Agency Community

The Festival of Happiness is an annual event dedicated to improving the mental health and wellbeing of the people working in independent agencies.

We conclude The Festival of Happiness 2022 with a reminder of why we put the program together in the first place, to support the mental health and wellbeing of the Independent Agency sector. We brought along an exceptional list of speakers that brought immense energy, good-heartedness and a profound drive to get everyone on their feet.

Read the full recap About the FOH

The Independent Agency Awards 2023 - Strap In!

Missed out on last year’s Independent Agency Awards? That’s alright, you didn’t miss much… just a showcase of the best work entered from over 55 Independent Agencies, a judging team packed with 120 of the most decorated agency/client personnel within our industry, over 400 bums on seats at the MAD//FEST Hexagon stage and exceptional hosting from ITV’s Emma Cargill and TikTok superstar Rob Mayhew.

But yeah… you didn’t miss much 😉

Good news for you though… we’re back on the 4th of July 2023 at MAD//FEST (once again!). Be sure to look out for early bird entry and call for judges.

Last years winners about the Awards

A warm welcome to the newest Alliance Chairs & Leaders 😊

At the top of their respective fields. Our agency leaders are paramount in supporting the Independent Agency community by being a soundboard for our member agencies.

Laura Oliphant
Founder & MD of Stand - Alliance Purpose Chair
Sabrina Chevannes
Founder & CEO of Complex Creative - Alliance People Chair
Paul Hammersley
Managing Partner at Harbour - Alliance Performance Chair
Kathryn Strachan
Owner and MD of Copy House - Member Collaboration Leader

Want to find out what the Alliance’s plan is for 2023? Click here to sign up.

Our latest content championing agency people 💪

New Alliance Partner: Agency software specialists Synergist

The Alliance is committed to collaborating with products and services that truly enhance the capabilities…

Announcing the Third Agency Acquisition by Common Thread, the Newly Formed Independent Agency Group: Birmingham-based Brand and Creative Agency, Notepad

London, UK, March 5th, 2025 – There’s a new force in the agency world. Common…

Wait… What is it you do again? Step Into Strategy: Shaping the Leaders of Tomorrow – 5th March 2025

Thank you: Thank you to those who could attend the Q1 Strategy Action Group &…

99% of the active agencies across the UK are independent of the big seven holding companies (25,320 of 25,495)

New mapping launched at Mad//UpNorth in February 2025 uncovers the full independent agency landscape in…

Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO

Crossmedia announced it is unifying its global media offering under the leadership of Kamran Asghar, who…

How will independent agencies grow in 2025? CEO Summit 13th February 2025

Thank you: Thank you to our guest speakers Spencer Gallagher, Founding Partner - M &…

Building Your Dream Team: Proven Recruitment and Retention Strategies – Talent Action Group 12th February 2025

Thank you: A big thank you to Natalie Winterton-Whitfield and Rob Short for speaking at this…

Outreach that works, a step by step demonstration.. – New Business Action Group 11th February 2025

Thank you: A huge thank you to John Lyons & Sebastian Mackay for speaking at…

The Alliance Members that joined in 2022 - Thank You!

Our key pieces of content this year

Our 2022 GreenJam Sessions

Members have access to our entire library of GreenJam sessions. Are you a member? Click here to find out more about Alliance Membership.

"In The Hotseat" Headline Events

In the HotSeat with Gideon Spanier, Campaign’s UK Editor-In-Chief
Click here to watch the full session.
In the HotSeat withJustine Roberts, CEO Mumsnet
Click here to watch the full session.
In the HotSeat with Sir Martin Sorrell
Click here to watch the full session.

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