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Our Content Wrap-Up 2022

In Case You Missed It - Financial Turmoil? Independent Agencies Share Optimistic Findings

As the news of a financial crisis looms with an increase in the cost of living, higher interest rates and inflation, the Alliance of Independent Agencies polled 52 of its members in the creative, media, digital, PR and experiential sectors, to gauge the impact of the turmoil. Click below to read the full article.

The Festival Of Happiness 2022 - Supporting The Independent Agency Community

The Festival of Happiness is an annual event dedicated to improving the mental health and wellbeing of the people working in independent agencies.

We conclude The Festival of Happiness 2022 with a reminder of why we put the program together in the first place, to support the mental health and wellbeing of the Independent Agency sector. We brought along an exceptional list of speakers that brought immense energy, good-heartedness and a profound drive to get everyone on their feet.

The Independent Agency Awards 2023 - Strap In!

Missed out on last year’s Independent Agency Awards? That’s alright, you didn’t miss much… just a showcase of the best work entered from over 55 Independent Agencies, a judging team packed with 120 of the most decorated agency/client personnel within our industry, over 400 bums on seats at the MAD//FEST Hexagon stage and exceptional hosting from ITV’s Emma Cargill and TikTok superstar Rob Mayhew.

But yeah… you didn’t miss much 😉

Good news for you though… we’re back on the 4th of July 2023 at MAD//FEST (once again!). Be sure to look out for early bird entry and call for judges.

A warm welcome to the newest Alliance Chairs & Leaders 😊

At the top of their respective fields. Our agency leaders are paramount in supporting the Independent Agency community by being a soundboard for our member agencies.

Laura Oliphant
Founder & MD of Stand - Alliance Purpose Chair
Sabrina Chevannes
Founder & CEO of Complex Creative - Alliance People Chair
Paul Hammersley
Managing Partner at Harbour - Alliance Performance Chair
Kathryn Strachan
Owner and MD of Copy House - Member Collaboration Leader

Want to find out what the Alliance’s plan is for 2023? Click here to sign up.

Our latest content championing agency people 💪

AI In Creative Production with Instreamatic 25th April 2024

A massive thank you to our speakers Emma Yagmurova, Senior Product Marketing Manager at Instreamatic…

Everyday Inclusion – Practical ways to be a more inclusive leader in an increasingly AI world – DEI ACTION GROUP 1st May 2024

Thank you: A big thank you to our Group Lead Gemma Popejoy for organising the session,…

🙌 New Partner Announcement: Microsoft Advertising 🙌

The Alliance is committed to collaborating with products and services that truly enhance the capabilities…

Accord Marketing promotes two senior execs to its Board, strengthening vision and expertise

Accord Marketing proudly announces the appointment of two Associate Directors to its Board - Jasman…

Unlocking the power and potential of generative AI for advertisers and publishers – Microsoft Advertising

Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with…

Putting our assets to work for publishers and advertisers – Microsoft Advertising

We’ve been on a journey at Microsoft Advertising to transform our business. Over the past…

Transforming Search and Advertising with Generative AI – Microsoft Advertising

Earlier this year, we began the incredible journey of reinventing search with the launch of…

Inclusive prompt engineering: How to boost your ad performance with better copywriting – Microsoft Advertising

As an advertising professional with an enormous list of to-do’s and aggressive performance goals to…

The Alliance Members that joined in 2022 - Thank You!

Our key pieces of content this year

Our 2022 GreenJam Sessions

Members have access to our entire library of GreenJam sessions. Are you a member? Click here to find out more about Alliance Membership.

"In The Hotseat" Headline Events

In the HotSeat with Gideon Spanier, Campaign’s UK Editor-In-Chief
Click here to watch the full session.
In the HotSeat withJustine Roberts, CEO Mumsnet
Click here to watch the full session.
In the HotSeat with Sir Martin Sorrell
Click here to watch the full session.

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