Royal Mail’s 2026 Door to Door rate changes are increasing distribution costs across key weight bands, putting greater pressure on direct mail performance and campaign ROI.
Our latest whitepaper explores what these price increases mean for agencies and how smarter, behaviour-led targeting can help maintain performance in a higher cost environment. Drawing on industry data and campaign case studies, it outlines:
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What the 2026 rate changes mean in practice
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Why direct mail still delivers strong commercial impact
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The limitations of traditional postcode targeting
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How behavioural modelling can improve response rates and reduce wasted spend
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Real campaign examples demonstrating measurable uplift
If you are planning door drop campaigns in 2026, this guide provides practical insight to help you adapt with confidence.
Download the full whitepaper here: AIA_Whitepaper_Royal_Mail_Price_Increase_v5
