Elevate Your Advertising Skills with the Connected TV Channel Certification Course by Chris Wilson & Kerry Wilson from StackAdapt!

Join us on November 7 at 5:00 PM for an insightful event that will equip you with the tools to excel in programmatic marketing and master Connected TV advertising. Whether you’re a seasoned pro or just starting out, this course is your gateway to success. Don’t miss out! Register now to secure your spot and supercharge your career. Sign up today! (at the bottom of this page)

With the Connected TV Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in connected TV advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

Format:

– This course has 3 core modules with quizzes between each section.
– To become certified, you will need to complete all modules and pass the final exam.
– If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

Course Level:

All advertisers who wants to navigate through the programmatic landscape.
Anyone who wants to take their programmatic knowledge to the next level and specialize in Connected TV advertising.

Course Outline:

Module 1: Connected TV Overview
CTV Advertising Defined
Why CTV
CTV Benefits

Module 2: Connected TV Strategy
CTV Ad Specs
CTV Creative Strategy
CTV Targeting Strategy

Module 3: Connected TV Campaign Analysis
CTV KPIs
CTV in the Marketing Funnel
Multi-Channel Strategy

About our Trainers:

Chris Wilson: Chris is a highly experienced programmatic advertising professional with proven success across numerous DSPs and Ad-servers, spanning a wide range of verticals such as retail, eCommerce, gaming, sports and B2B. Innovation, analysis and complexity are his forte when applying a customised, hands-on approach to each brand that he works with. Chris is comfortable approaching anything from full-funnel marketing strategies to pure brand awareness or direct response campaigns. He was an IAB mentee earlier in his career and has moved onto to being a mentor himself in recent years across a number of initiatives that help recent graduates find their perfect first job in the media and marketing industries.

Kerry Williams: Account Manager at StackAdapt for 15 months. I’ve been working in the digital marketing industry for 9 years now working across different agencies and businesses, utilising many different channels with clients and businesses across various verticals. I like gaming, movies and football (soccer).