TRAINING : The Fundamentals of Understanding Your Client’s Business

Only by fully understanding our client’s business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build our client’s businesses, brands and reputations. “They just didn’t understand my business” is one of the most often quoted reasons for clients changing their agency. This session will put client’s business back on top of the agenda and give the you the confidence to ask more questions and be more curious.

YOU WILL LEARN

• The basic business fundamentals that every Account Manager should know about their client
• Understand the relationship between Business, Marketing and Communication
• How to translate this knowledge into new opportunities for your client and thereby your agency

CONTENT

• What do clients want from their agency
• Being a business partner not just a comms partner
• What do we really know about our clients business
• Tools to add more value to your client relationships

DELEGATE LEVEL

Appropriate for Account Managers with 1-5 years experience and Junior Strategic Planners

DATE

12th March, 9.30am to 10.30am

TRAINER:

Paul Burns spent 25 very successful years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have a passion and skill in developing people and won several industry awards for Learning and Development.

Paul founded The Burns Unit tlc which now works with many of our key trade bodies in the UK, Europe the Far East and New Zealand and with over 60 leading agencies from traditional above the line agencies, media agencies, specialist digital and search agencies as well as a number of blue chip client organisations.

Date/Time

Location

Book Now