Join AMI partners, Experian and ITV, for a morning focused on how data and media combine to supercharge growth

The first two media partners for Alliance of Media Independents, Experian and ITV, are joining forces to host an in-person workshop designed to help member agencies get the most out of the partnership. In this session, we’ll explore how accurate data and premium inventory come together to help you target smarter and measure better.

This isn’t another dry training session – think practical tips, real examples and a peek at exciting new initiatives that you could be first to try out. If driving outcomes and validating ROI matters to you, this is the event to attend.

What it will cover:
Experian:

• Understand how addressable identity and audience data can transform media planning and activation
• Explore best practices for smarter targeting, measurement, and attribution
• Gain actionable strategies for privacy-safe data usage

ITV:

• Understand how the AMI & ITV Backing Business Fund can work for new / returning brands
• Explore how the creative, measurement and data products available can help deliver stronger outcomes for your clients
• Learn how ITV’s addressable solutions integrate with Experian’s and other data sets to seamlessly connect insight to activation

Who to attend:

• • Agency planners and strategists – looking to sharpen audience targeting and campaign planning
  • Account managers – wanting to understand how ITV and Experian can add value for clients
  • Data and analytics teams – interested in identity-based targeting and measurement
  • Digital and addressable specialists – exploring advanced TV and cross-channel activation
  • Anyone responsible for driving campaign performance – and proving ROI