How Google Measures Agencies

How does Google evaluate agencies beyond Partner and Premier Partner status?

Hosted by Adam Hetherington, Strategic Agency Manager & Head of Industry Intelligence for UK Agencies, this session for Alliance of Media Independents will explore how Google’s managed agency programmes assess agency performance, capability, and operational maturity and what truly matters in long-term agency relationships.

The webinar will conclude with an open Q&A.

Audience: Digital leaders within agencies with a strong understanding of their own agency’s processes and structure.