Working with intermediaries can open significant opportunities and strengthen the connection between brands and agencies, but success depends on understanding how to navigate the process. In this session, we will demystify the intermediary landscape, outline the different business models, and share practical guidance on when and how to engage effectively. You will gain proven best practices and explore real-world examples of what works when agencies collaborate with intermediaries.

About our speaker

Andy Bargery is a marketing and communications specialist with over 25 years’ experience spanning client-side roles at Compaq and Walkers Crisps (PepsiCo), senior positions in Omnicom agencies, and founding his own agency, Klaxon. Since 2023, Andy has been part of Oystercatchers, leading marketing transformation and agency search for major brands in FMCG, financial services, and retail. He is a Fellow of the Chartered Institute of Marketing.