Hosted by Guillermo Dvorak, this webinar will explore how agencies can unlock smarter performance from TV in an increasingly fragmented viewing landscape. As audiences spread across streaming platforms, connected TV and linear channels, driving efficient reach and measurable results has become more complex than ever.

With the introduction of Sabio’s household graph, agencies can now target, measure and optimise campaigns at a far deeper level – reaching the right households with more relevant messaging while increasing unique reach and reducing wasted spend.

Join us from as we discuss how this new level of precision can translate into real commercial impact, and what it takes to make addressable TV work harder for your clients in 2026.