Brand Champions

Brand Champions is an independent, award-winning, female-led marketing agency. We work alongside leading consumer and healthcare brands, bringing on-demand and embedded expertise to solve their gritty problems, the complex marketing challenges that keep teams up at night.

Founded in 2017 by Fiona Wylie, Brand Champions brings together marketers with over 250 years of combined client-side experience across strategy, brand management and execution. We know what it’s like to sit on the brand side of the table, so we work as an extension of our clients’ teams, not as a supplier.

Our work spans healthcare and pharma, food and hospitality, travel and leisure, and retail, with clients including Costa Coffee, PizzaExpress and Elanco.

Through our SOS (Service on Stand-by) service, we embed experienced marketers within client teams to fill resource and capability gaps, from campaign and launch support to interim cover and longer-term assignments. It’s flexible and on demand, so clients can scale their marketing resource up or down as their needs change. Our Waves social listening and consumer insights tool and Beacon claims and innovation service add extra support where it’s needed.

Fiona is an award-winning marketer with more than 20 years’ experience working with major brands including British Airways, Nestlé, Clover and Niquitin. She set up Brand Champions to give talented marketers the flexibility to build a career around life, including parents, carers and those returning to the industry after time away.