As AI agents take on more of the media buying process, what changes for independent agencies and the clients they represent?

Join a small group of independent media and marketing agency leaders for lunch and an open discussion with pubX, whose buyer and seller agents trade directly without a traditional DSP or SSP fee layer.

pubX will give a short walkthrough of how its model works, including how campaigns are matched and optimised in real time.

Then the conversation turns to the table:

• Could a more direct route mean more of a client’s budget reaches the publisher?
• What might it mean for campaign results and agency margins?
• Where do agency strategy, judgement and accountability remain essential?
• And what would you need to see before recommending agentic buying to a client?

Come away with a clearer picture of the model, how other independent agencies are thinking about it, and the opportunities and questions it raises for your business.