Building a Programmatic Offering That Delivers

How can independent agencies strengthen their programmatic capabilities, deliver better results for clients and unlock opportunities for growth?

Join the Alliance of Media Independents, MINT Square and The Trade Desk for an in-person discussion on building and scaling a successful programmatic offering.

From developing the right expertise and ways of working to getting more from technology, we’ll explore the practical decisions that help agencies turn capability into a competitive advantage.

Following an introduction from AMI and opening perspectives from The Trade Desk and MINT Square, our panel will share real examples, lessons learned and opportunities for independent and mid-sized agencies. Expect an open conversation, with plenty of opportunity to put your questions to the speakers.

We’ll round off the afternoon with drinks and networking with fellow agency leaders.

Hear from

• Josh Golbert, The Trade Desk
• Andrew Barke, IAS
• Max Nye, Adsquare
• Axelle Thory, MINT Square
• Moderator: Steve Hemsley

Agenda

• 16:00–16:30: Arrival, refreshments and networking
• 16:30–16:40: Welcome and introduction from AMI
• 16:40–17:10: Overview from The Trade Desk, followed by opening perspectives from MINT Square
• 17:10–18:00: Panel discussion moderated by Steve Hemsley, including audience Q&A
• 18:00–19:00: Drinks and networking

Tuesday 20 October 2026 | 16:00–19:00
The Trade Desk, London, EC1A 7BL