AMI & ITV Backing Business Fund
New opportunities to supercharge growth

AMI & ITV Backing Business Fund launched in September last year with the aim of supporting member agencies and their clients who were looking to test TV advertising or return to TV advertising after an absence.

This exclusive £5m ringfenced fund has market-leading value, flexibility and support across measurement, creative and data through the Activation credits. 7 brands have now used over £1m of the fund since it launched to capitalise on this opportunity

In this webinar, ITV will:

• Give AMI members an exclusive window of access to ITV’s most exciting innovation in years, ahead of most network agency groups and available across your client base
• Launch the new updated Activation Credits with brand new measurement opportunities
• Launch a new opportunity for performance-focused brands who are either new to TV or returning after an absence
• Share how AMI member agencies have used the fund to create competitive advantage and unlock new opportunities for their clients.

Jason Spencer (Business Development Director) will be joined by ITV’s product experts to bring this to life:

• Charlie Connolly (New Business Manager)
• Toria Anderson (Addressable Operations Controller)
• Alex Woolley (Deputy Client Strategy & Planning Controller)

Whether you’re already familiar with the fund or hearing about it for the first time, this session will provide practical insights, new opportunities to explore with clients and a chance to hear directly from the ITV team.

The 45-minute webinar will be followed by a 15-minute Q&A, giving you the opportunity to put your questions directly to the panel.

Meet the Panel: