ATSC@LE: The smarter way to sample

The practical way to close the loop on your marketing plans driving your client’s brands directly to their target consumer’s hands, at scale.

Why attend?

• Your clients are demanding tangible, measurable solutions to drive sales across all routes to market – on & off-trade and convert your great ideas into salience and sales
• For agencies, that means smarter activations, stronger results, and a clear story to tell clients about how sampling can deliver genuine business impact
• Come & see an overview of how the product works, and the success it’s had to date with FMCG brands.

Who are ATSC@LE?

Through their geo-fenced, trademarked technology, they keep things simple:

They drive footfall into the right locations
They drive trial at scale
They convert consideration, to purchase.

Their clients include Coca-Cola (CCEP), Bacardi-Martini Brands, Heineken Brands and more, and over the last 5 years they’ve focused on striving to perfect the art of scalable digital sampling.

But it’s much more then ‘just a free sample’. They’ve developed the technology to leverage engagement, loyalty and build in their partner brands DNA through different mechanics and tactics.

2024 / 2025 (so far) as seen:
• 43% redemption rates on average across all campaigns

For every 100 consumers who enter their campaign, 43 head to location (store/pub/restaurant etc.) to pick up a sample
• 52% consumer marketing opt-ins

A sharp rise post-COVID which saw consumers wanting to be engaged by the right brand, directly. We drive this through positive connections.
• 18% sales uplift post campaign
With their brands’ customers are seeing an 18% increase in sales after campaigns have finished.