Beyond SEO: Getting Your Clients into the AI Answer

An exclusive agency lunch exploring GEO, AI search and how to get your clients seen, cited and surfaced in the answers that matter.

AI is changing how people search, discover and make decisions. As platforms like ChatGPT and AI-powered search increasingly shape the answers consumers see, agencies face a new challenge: how do you make sure your clients are part of the answer?

Join AVID Collective and the Alliance of Independent Agencies for an exclusive, practical lunch exploring Generative Engine Optimisation (GEO) and what the shift from traditional search to AI-generated answers means for agencies and their clients.

Over lunch, alongside a select group of leading publisher partners, we’ll unpack how brands are being discovered, referenced and cited within AI-generated answers, the role trusted content and publisher authority can play, and what agencies can start doing now to strengthen their clients’ visibility.

We’ll explore how GEO goes beyond traditional SEO, where the opportunities are for agencies and their clients, and how AVID Collective is approaching the challenge of building brand visibility within this rapidly evolving search landscape.

This is designed to be a conversation, not a conference. Expect a relaxed, interactive lunch with practical insight, perspectives from across the ecosystem and plenty of opportunity to ask questions, share challenges and learn from others in the room.

Come away with a clearer understanding of GEO, what it means for your clients and the practical opportunities your agency can start exploring to help them become part of the AI answer.