Quarterly CEO Summit

How Agencies Win and Retain Clients – Through the Eyes of Clients

In an increasingly competitive and fast-moving market, winning new business is only half the challenge. Retaining clients, delivering demonstrable value, and building future-proof relationships with brands has never been more critical.

This Quarterly CEO Summit brings agency leaders together for a candid, client-led discussion on what really drives agency success today. Led by Simon Francis, Chairman of Flock Associates, the session draws directly on brand-side insight, pitch experience, and data from Flock’s Agency Appraisal work to explore how agencies can strengthen their positioning, performance, and client relationships.

What we’ll explore

• Winning and retaining clients in today’s pitch environment
  How Flock supports brand owners through the pitch process — and what this reveals about how agencies can stand out, win, and keep key accounts.

• What brand owners really want from agencies
  Insight into how client expectations are evolving, including the shift from “one-stop shop” models towards more specialist, best-in-class agency partners.

• Building stronger client relationships
  Key learnings from Flock’s Agency Appraisal tool and how it can be used to diagnose, strengthen, and future-proof client relationships.

• Rethinking agency remuneration
  How brands are approaching agency pricing and remuneration models in a world shaped by emerging technology — and why value, not time, is becoming the key determinant.

• Technology investment and agency readiness
  What agencies need to consider when investing in technology to remain competitive, effective, and fit for purpose in an ever-changing industry.

• Independents vs HoldCos
  Flock’s perspective on how independent agencies are viewed by brands today — and whether independents are now more than just a ‘wild card’ when drawing up pitch lists.

Who should attend

This session is designed for agency CEOs and senior leaders who want a clearer, client-side view of how to win, retain, and grow accounts — and how to position their agency for long-term success.

You can sign up below, numbers for this event are limited.