Join us for our Q2 CEO Summit on: How We Sell is Hampering Growth.

We will be joined by Robin Bonn, CEO of Co:definery who will begin the session with a short presentation on: How we sell is broken, highlighting the key points below:

• Growth is not served by pitching
• Pitching as a loss leader is bad business
• Land and expand is a bad strategy for account growth

Robin will then lead a structured discussion around ‘selling’ less to win more:

• Doubling down on provenance – differentiation and client outcomes
• Make the brief, don’t take the brief – innovation as a service
• Being trusted advisors – being consultative and showing up as experts
• Changing sales culture – selling as a noble service

About our Guest Speaker:

Robin Bonn is an advisor and coach to some of the world’s best known agencies – including DDB, UM, Mindshare, McCann, The&Partnership and MullenLowe, as well as many leading independents, like AnalogFolk, Amplify and MSQ.

Trained in International Coaching Federation standards and ethics, he’s the CEO and founder of Co:definery, an advisory and coaching practice that specialises in helping agencies thrive.

He’s also a Marketing Week columnist, a mentor for SheSays and the co-chair of BIMA’s Future Growth Council.

For leaders to build happier, healthier and more profitable agencies, Robin believes that business growth and personal growth must go hand-in-hand.

That’s a perspective he’s regularly asked to explore as an international keynote speaker, for the likes of WPI, the Advertising Association, SoDA, ICOM, BIMA, BD100, EPDA, The Network One, Agency Hackers, Worldcom and the DBA.