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tue13feb10:00 amtue11:00 am10:00 am - 11:00 am jfdi / Opinium New Business Barometer Results - New Business Action Group (Member Event)

Event Details

Size Matters…

Across small, medium, large agencies – the new business playbook is changing. Find out how and benchmark your own performance.

Some questions we’ll be looking to answer together:

  • Are small agencies being too cautious?
  • How do medium agencies win pitches?
  • Stooping to conquer, but at what cost for large agencies?

About the session: You may recall we partner with new business experts jfdi to assist with their ‘jfdi/Opinium New Business Barometer’ – a valuable report to help agency new business professionals drive growth and success backed with industry insight. It is the longest-running, biggest and most comprehensive report of its kind. After a rallying call in November, thank you to all of you who completed their short survey, which fed into the report.

Through our association with jfdi & Opinium, we were pleased to be able to exclusively offer all Alliance members a dedicated one-hour session to hear and interrogate the findings from this year’s New Business Barometer while they are ‘hot off the press’.

The meeting kicked off with a 20-minute presentation of the key findings covering:

  • The health of new business across small, medium, and large agencies
  • New business targets & marketing spend
  • New business strategies being employed to greatest effect
  • Number of opportunities pursued, pitched for, and converted
  • New business challenges & priorities in 2024

The presentation will be followed by a roundtable discussion, giving you the opportunity to share your own thoughts and insights based on the findings.

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