We are now fully booked for in person attendance, but please do sign up below to attend virtually

For our next Quarterly Commercial Action Group, we’ll be tackling one of the biggest questions facing agencies today: have Media and Creative become too disconnected?

Once upon a time, these disciplines sat comfortably under one roof, until regulatory pressures forced the industry to decouple. Since then, Media and Creative agencies have evolved along increasingly separate paths.

But has that separation ultimately come at the expense of the client?

In this candid panel discussion, we’ll explore the current state of the nation across Media and Creative, asking whether agencies now need to “re-couple” their thinking in order to better solve modern client and customer challenges.

Together, we’ll discuss:
• What clients actually need from agencies today
• Where fragmentation is creating inefficiencies or missed opportunities
• How Media and Creative businesses can collaborate more effectively
• Smarter commercial and operational models for joined-up delivery
• What the future of integrated thinking could look like

Please note sign in/attendance to to this session contributes 1 hour (1 point) towards CPD points for Alliance of Independent Agencies Members.