The Indie Edge: Unlocking Growth Through Direct Partnerships

Direct publisher partnerships are becoming a serious growth lever for independent agencies – but too often, the opportunity is underused, misunderstood or hard to scale.

This interactive webinar will unpack how indie agencies can use direct partnerships to drive stronger client results, build better publisher relationships and create a commercial edge in a crowded media market.

You’ll hear from leading publishers and Tom Gunter co-founder of AVID Collective as they share what’s working now, where the opportunity sits, and how agencies can make partnerships perform at scale.

What we’ll cover

• What direct partnerships actually look like in today’s media mix
• Which clients are investing in them – and why
• Real campaign examples and performance insight
• How partnerships can outperform other channels
• Practical ways to get started and scale effectively
• How agencies can make money from publisher partnerships
• The barriers holding agencies back – and how to overcome them