The Open Web Strikes Back: Programmatic’s Next Competitive Edge

Independent Agency Breakfast Session | Wednesday 1st July | 08:30 – 10:30

Independent agencies are under increasing pressure to deliver stronger performance, greater transparency and measurable commercial outcomes for clients – all whilst navigating an increasingly complex programmatic landscape dominated by the walled gardens.

But the open internet is evolving fast.

Join the Alliance of Independent Agencies and Onetag for an exclusive breakfast session designed specifically for independent agencies, exploring how the open web is creating new opportunities for smarter, more effective programmatic performance.

Bringing together senior independent agency leaders, brands and programmatic experts, this session will unpack:

• How independent agencies can unlock stronger performance across the open internet
• Where supply-side innovation, curation and AI are changing the game
• How agencies can better connect media, creative and outcomes
• What clients are now expecting from modern programmatic strategies
• How independents can compete more effectively against larger network agencies and walled garden ecosystems

This session is designed to create practical, commercially valuable discussion specifically relevant to the realities independent agencies face today.

Location
TMS, 16 Hatfields, London SE1 8DJ

Agenda
08:30 – 09:00 | Arrival, breakfast & networking
09:00 – 10:00 | Panel discussion & audience Q&A
10:00 – 10:30 | Networking

Panel Speakers

Matthew Wilké
Head of Commercial Partnerships, House of Communication UK

Emma Lacey
SVP Sales Demand EMEA, Onetag

James Kirwan
Programmatic Lead, Piqniq

Places are limited and allocated on a first come, first served basis.