The Open Web Strikes Back: Programmatic’s Next Competitive Edge

Independent Agency Breakfast Session | Wednesday 1st July | 08:30 – 10:30

Independent agencies are under increasing pressure to deliver stronger performance, greater transparency, and measurable commercial outcomes for clients, all whilst navigating an increasingly complex programmatic landscape dominated by the walled gardens.

Yet as the open internet enters a new phase, this may represent one of the biggest opportunities independent agencies have seen in years.

For a long time, scale and technology investment appeared to favour the largest agency networks. Today, advances in AI, curation, supply-side intelligence, and outcomes-driven optimisation are helping level the playing field. In many cases, independent agencies are better positioned to move quickly, embrace innovation, and build differentiated strategies that prioritise client outcomes over legacy processes.

Join the Alliance of Independent Agencies and Onetag for an exclusive breakfast session designed specifically for independent agencies, exploring how the open web is creating new opportunities for smarter, more effective programmatic performance.

Bringing together independent agency leaders and programmatic experts, this session will explore:

• How independent agencies can unlock stronger performance across the open internet
• Why agility and innovation are becoming competitive advantages in modern programmatic
• Where supply-side innovation, curation and AI are changing the game
• How independent agencies can better connect media, creative and outcomes
• What clients are now expecting from modern programmatic strategies
• How independents can compete more effectively against larger network agencies and walled garden ecosystems

This session is designed to create practical, commercially valuable discussion specifically relevant to the realities independent agencies face today.

The next phase of the programmatic open web will favour the agencies that can move fastest. For independent agencies, that creates a significant opportunity.

Location
TMS, 16 Hatfields, London SE1 8DJ

Agenda
08:30 – 09:00 | Arrival, breakfast & networking
09:00 – 10:00 | Panel discussion & audience Q&A
10:00 – 10:30 | Networking

 

Panel Speakers

Matthew Wilké
Head of Commercial Partnerships, House of Communication UK

Emma Lacey
SVP Sales Demand EMEA, Onetag

James Kirwan
Programmatic Lead, Piqniq

Alison Harding
Vice President Data Solutions EMEA, Lotame

Alex Kirby
Revenue Operations Director, Hello!

 

Places are limited and allocated on a first come, first served basis.