The narrative in the trade press suggests that only large network agencies (WPP, Omnicom, Publicis) have the budget to leverage AI effectively. This session challenges that view. We will demonstrate that agility, not budget, is the defining success factor for GenAI adoption.

Join our Group Lead Jason Anderson (Digital & Technology Director at Avantgarde) & panel as we explore how independent agencies can use enterprise-level tools to deliver output that previously required network-scale resources, effectively levelling the playing field.

Key learning outcomes for Members
By attending this session, our members will learn:
1. Agility tactics: How to implement AI workflows in days, not months, beating the slow procurement cycles of big networks.
2. Service expansion: How to use AI to offer “big agency” services (data analysis, personalisation at scale) without increasing headcount.
3. Client sales: How to position AI-assisted work to clients as a value-add for efficiency, rather than a way to cut fees.
4. Tool selection: A filter for which tools are worth the subscription cost for an SME agency.

The Panel:

Tabitha Winter is the Founder of Chofski Consulting, a creative operations consultancy helping agencies and in-house teams build the bridge between brief and delivery. With 25+ years in creative operations, she now focuses on AI implementation that actually moves the needle, from workflow tools with AI deeply embedded to custom applications that compress days of work into hours. Her approach centres on practical solutions that improve margins without adding headcount.

With over 20 years of experience spanning global networks and independent agencies, Glo brings deep expertise in integrated strategic marketing. She has worked across a wide range of global and domestic brands and categories, leading cross-functional teams across Europe, Asia, and the Pacific. Her experience includes the development and execution of global and regional brand and go-to-market strategies, brand identity, packaging, promotional marketing, and integrated B2B and B2C communications.

As Managing Director of Amigo Partnership, Glo has played a pivotal role in steering the agency’s strategic pivot toward AI and productisation. Under her leadership, the business is embracing AI in ways that are both scalable and human-centred—enhancing efficiency, empowering the team, and ensuring that innovation is aligned with Amigo’s values and ambition.

Target audience
• Agency Founders and Managing Directors (Strategic level)
• Heads of Operations and Technical Leads (Implementation level)

About the Group

The AI and Experience Tech Action Group is the Alliance lab for AI, interactive and emerging technologies.
This group is the lab for AI, interactive and emerging technologies. We bring together independent agencies who want to use fast moving technology, especially artificial intelligence, to create unforgettable experiences and smarter ways of working. The group shares playbooks, pilots and standards so members can move faster, with more confidence and less risk.