How to Show Up & Win at MAD//Fest as an Independent Agency

MAD//FEST | 7–9 July | London

If you’re planning to be at MAD//Fest this year or want to attend, the question is simple: are you just attending or actually using it?

This short session breaks down two ways independent agencies are showing up properly:

• The Indie Agency Club (your physical presence at the heart of the festival)
• The Future’s Indie report (your visibility before you even arrive)

You can get involved in one, or both.

Join Terry Martin MD of Alliance of Independent Agencies and Ian Houghton Co-Founder of MAD//Fest as they walk through what each opportunity looks like – and how agencies are turning them into real brand conversations.

---

What we’ll cover

• What the Indie Agency Club is and how it works onsite
• What The Future’s Indie report is and how it builds pre-event visibility
• The difference between the two – and which is right for you
• How agencies are using both to drive meaningful conversations with brands
• How to turn presence into pipeline

Two ways to get involved

Indie Agency Club

Your independent agency base at MAD//Fest.

A dedicated activation space designed for independent agencies to:

• Network with brand-side decision-makers
• Host conversations and showcase your agency
• Build visibility for your agency in a curated indie environment
• Turn high footfall into real opportunities

The Future’s Indie report

Your visibility before the event.

An editorial-led report designed to:

• Put your agency in front of brands before they arrive
• Position you as a leading independent
• Create familiarity that leads to warmer conversations onsite

Includes:

• Full-page feature
• Client case study spotlight
• Distribution before, during and after MAD//Fest

---

Why join

• Decide how you want to show up – physically, editorially, or both
• Understand where the real value sits
• Make MAD//Fest actually work for your business