The Keys to Moving the Dial on AI Visibility
A First-Mover’s Playbook for Independent Agencies
AI is quickly becoming the front door to purchasing. With 44% of AI search users now calling it their primary channel for product discovery, brands taking a deliberate approach to Generative Engine Optimisation (GEO) are already increasing their AI Share of Voice from minimal visibility to 15–25% in a matter of months.
But how can independent agencies turn this shift into a practical, scalable opportunity for their clients?
Join Luke Spano, CEO of Avid, for a focused webinar exploring what genuinely moves the needle on AI visibility. Luke will examine the importance of third-party citations from trusted publishers and explain how agencies can create content that is valuable not only to people, but also to the AI models deciding which brands are seen, cited and recommended.
Attendees will learn:
- What drives brand visibility across AI search platforms
- Why trusted third-party citations are central to GEO
- How agencies can build GEO into their client offering
- What AI-ready content looks like in practice
- How first movers can create a competitive advantage for their clients
Date and time: 14:00 – 14:45
Online webinar
Speaker: Luke Spano, CEO, Avid Collective
