Senior leaders lunch | Manchester

CTV is evolving fast – bringing huge opportunity, but also increasing complexity.

And while some of that complexity is necessary, not all of it adds value.

This roundtable lunch, in partnership with Sabio – a leading CTV advertising platform built to help brands reach, engage and validate audiences – brings together agency leaders to explore where complexity becomes a barrier, how transparency is shaping better outcomes, and what the industry needs to move forward with more clarity and confidence.

Designed as an open, peer-led discussion, this session creates space to step back from the day-to-day and learn from how others are navigating the same challenges.

What you’ll learn

• Where complexity in CTV is helpful – and where it starts to hinder understanding

• How transparency is becoming a key driver of trust and performance

• What strong, clear CTV partnerships look like in practice

• How different approaches (education vs. mystique) impact client relationships

• What agencies should expect – and confidently ask for – from partners

Who should attend

Senior agency professionals across media, strategy, and investment who want to deepen their understanding of CTV and feel more confident navigating it with clients.

Why attend

This is a collaborative, discussion-led session focused on shared learning.

You’ll leave with a clearer view of how others are approaching CTV, practical perspectives you can apply in your own work, and more confidence in the conversations you’re having with clients and partners.