Nectar360 & Alliance New Client Digital Offsite Incentive

Nectar360 enables brands to reach Sainsbury’s and Nectar customers across the wider digital ecosystem using powerful first party data. By activating highly targeted Nectar audiences, brands can deliver relevant, impactful advertising to real shoppers based on actual purchasing behaviour.
Our offsite digital media offering includes social, video, connected TV and programmatic display, giving advertisers access to the platforms where customers spend most of their time online. Campaigns can be activated across a broad range of partners, including Sky, Meta, TTD, Global, DV360 and C4. Campaigns are planned audience first, using Nectar’s rich transactional and behavioural insights to build bespoke segments such as brand buyers, competitor buyers, lapsed shoppers and lookalikes. This ensures reduced wastage, stronger relevance and better performance.
All campaigns benefit from closed loop measurement, allowing brands to directly link media exposure to in store and online sales at Sainsbury’s. With conversion reporting, Nectar360 provides transparent, robust reporting that demonstrates real commercial impact.
Nectar360’s offsite solution combines high-quality first-party data, premium inventory and robust measurement to help brands drive awareness, consideration and conversion across multiple platforms.

• Offer is available to advertisers who have not previously run a Nectar360 managed digital offsite campaign
• Minimum qualifying spend is £15,000 on a single campaign
• Added value impressions will be delivered on the same partner platform the campaign is booked on: Meta, DV360 or YouTube
• Added value is provided as extra impressions only and cannot be exchanged or carried over to other campaigns
• Offer cannot be combined with other Nectar360 promotions
• Nectar360 may amend or withdraw the offer at any time