Telegraph Media Group: Partners with AMI to launch a £1m matched media investment fund
Company Profiles
People in the UK turn to The Telegraph every month. 1.1M People are known, highly-engaged subscribers. 72% Is the average uplift in consideration for branded content partners. 46% More attention for Telegraph digital display vs industry benchmarks.
Deal Partner Information
Digital Display; Campaigns are targeted using our wealth of first-party insights and optimised for attention. High-impact formats built by our Ad.Studio team deliver twice the average brand uplift compared to industry benchmarks. Quality audience; The Telegraph’s 15 million-strong monthly digital audience accounts for £1 in every £3 spent in the UK, giving brands unrivalled access to high-income, high-intent consumers. Quality environment; One display ad per screen gives your brand genuine focus. Placed beautifully within editorial, our ads are liked by 73% of subscribers, who are also 50% more likely to take action. Quality products; Powered by 1.1 million subscriber IDs, 87% of our display uses advanced targeting. Our in-house Ad.Studio drives campaign innovation, delivering standout, high-impact creative from concept to execution. Our team unites creative production and technical delivery, blending editorial storytelling with data to create seamless, high-impact brand experiences
Partnerships; The Telegraph’s award-winning commercial content division produces bespoke stories and innovative solutions to boost consideration for your brand. Our content partnerships continue to set the pace. In 2025 we produced 1,385 pieces of content that helped drive a +37% year-on-year increase in exit clicks, showing that our editorially integrated partnerships are driving more action than ever. And the results speak for themselves, with record high uplifts post-campaign across all metrics, including Trust, our latest multi-faceted brand health measurement. 21% Awareness. 72% Consideration. 63% Recommendation. 25% Trust.
- 12 months partnership from June 2026 to May 2027
- Up to £1m total value in EIP Partnerships and/or Digital inventory as ‘Matched Investment’* for AMI members to encourage lapsed and new brands to test/spend with TMG**.
- Pricing will be bespoke to each individual client / agency negotiation after which the matched investment will be applied.
- For client budgets in excess of £15k, access will be granted to the TMG Content Studio to enhance campaign effectiveness.
- Brand Uplift studies to be offered free and inclusive to any campaign of 750k impressions or above.
- Exec Training: Schedule a ‘Life at TMG’ day for those AMI member staff early in their careers (e.g. Office tours, time on the news floor, hear from the journalists, why quality journalism matters, meet the Editor in Chief etc etc).
- Client Access: Strategy and insight sessions with key TMG personnel aimed at high potential client prospects within AMI agencies
- 4 x use of TMG presentation theatre for AMI meetings/external presentations.
* 100% matching for Digital, 50% matching for EIP Partnerships of £50k+ investment (exc production/content creation). Partnerships added value to consist of excess ad Impressions, Hub build, Usage rights, Research, Ad Builds with the mix and weightings dependent on spend and campaign needs.
**New clients - never spent directly with TMG
**Lapsed Brands – Haven’t spent with TMG since June 2025
Telegraph Media Group’s commercial team have pledged £1 million of matched media investment over the next year to support member agencies of the Association of Media Independents.
The Association of Media Independents Fund is being created to help more brands access The Telegraph’s highly valuable audiences, experience the power of first-party data targeted, high-impact digital display and launch branded-content partnerships that are proven to drive awareness, consideration and build trust.
The incentive runs from June 2026 to May 2027 and is open to advertisers who have not booked a digital display campaign or content partnership in the past year.
Digital display advertisers will have access to TMG’s Ad.Studio team, who can build creative assets and optimise campaigns for maximum effectiveness. To demonstrate the return on investment, all display campaigns that are 750,000 impressions or above will also include a complimentary Metrics That Matter brand-uplift study.
For branded-content partners, the fund will not only give advertisers added scale and impact, it will also help to create a richer campaign informed by more powerful data.