Adform: Omnichannel DSP – AMI Incentive

Full Description for AMI Deal House
Adform is a global, independent, and fully integrated advertising platform, purpose-built to give agencies control, transparency, and efficiency across the entire campaign lifecycle—from audience planning and activation through to optimisation and measurement.
For independent agencies, this matters. As investment increasingly concentrates within large platforms, agencies face growing pressure on margins, reduced visibility into media supply chains, and limited ability to differentiate their offering. Adform is designed to address these structural challenges.
As an independent technology partner, Adform enables flexible commercial models and removes the lock-in typically associated with walled garden ecosystems. Agencies retain control over how they plan, buy, and optimise media—allowing them to build trading approaches that protect margin, strengthen client trust, and support long-term growth.
Adform provides a true omnichannel platform, unifying planning and optimisation across Display, Video, Connected TV, Digital Out of Home, Mobile and Audio. This enables agencies to deliver more efficient and effective campaigns, with clearer cross-channel measurement and greater operational simplicity.
At the core of the platform is Adform’s privacy-first identity and data framework, including its ID Fusion technology. This allows agencies to activate and scale first-party data strategies, improving addressability, reach, and frequency management—without dependence on third-party cookies or closed ecosystems.
Crucially, Adform is built to enhance agency capability—not replace it. Through its modular architecture and advanced control layers, agencies can develop their own trading approaches, optimise toward their own commercial goals, and innovate in how they deliver value to clients.
This is supported by a consultative partnership model, with dedicated local expertise and higher service levels than typically available through global tech platforms. For AMI members, this ensures both the strategic guidance and operational support required to successfully adopt and scale new approaches.
Adform already works with a number of independent agencies across the AMI network, supporting them in building more transparent, differentiated, and commercially sustainable programmatic offerings.
Through this partnership with the Alliance of Media Independents, member agencies can access tailored commercial incentives, onboarding support, and preferential terms—designed to accelerate adoption, reduce total cost of ownership, and unlock new revenue opportunities.

Available as both Short Form IO (3months) and Longer Term MSA (12 months) format. Only available to current members.