Event Type : Alliance Events

Evolving Your Agency Business Models in the AI Era – will your Agency thrive or struggle?

A recent Forrester Report has highlighted that agencies need to shift their business model from services to solutions.

Join us in welcoming Caroline Johnson, the Founder of The Business Model Company, who will share invaluable insights into navigating the rapidly evolving landscape of agency business models and together we will look at what practical steps we can now take to evolve our businesses.

Caroline will be joined by Nick Baker, Founder at Stick & Twist who will discuss the transformation journey of Stick & Twist’s recent successful business model change.

Across the Roundtable we will look at the keys to future-proofing your agency and delve into actionable strategies and best practices.

Together we can share with our peers perspectives on current and planned business models.

Limited spaces are available, so please secure your spot now by signing up below. Once capacity is reached, the sign-up form will be closed & we will ask you to contact us to join the waiting list in the event we receive cancellations)

This is a hybrid meeting.

In person location: Total Media, 7-12 Noel Street, Waverley House, First Floor, London, W1F 8GQ

Please let Kirsty know if you are attending in person or virtually: kirsty@allindependentagencies.org

A balanced approach to creating cultures that support wellbeing:

This Wellbeing Action Group we are delighted that Lisa Bent, HR Professional, Author, Speaker, Group Account Director, and Counsellor will join us to explore how we can maintain a balanced approach to creating cultures that support wellbeing alongside encouraging individuals to take responsibility for their own wellbeing.

Lisa will delve into what’s important in supportive cultures, how a person-centred approach can make a difference, the power of self-accountability and what every HR person wants key stakeholders to know.’

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Alliance Member Agency Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practise. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.

Curious about the inception and skyrocketing growth of MAD//Fest, the UK’s largest marketing & advertising festival?

Join us for an exclusive In the Hotseat session with MAD//Fest Co-Founder & Commercial Director, Ian Houghton. Gain insights straight from the source as Ian shares the secrets behind the success of one of the industry’s most prominent event management businesses.

Get first hand knowledge ahead of MAD//Fest 2024, which promises three explosive days packed with superstar speakers, unparalleled networking opportunities, brand innovation pitches, masterclasses, experiential activations, mouth-watering food, refreshing drinks, electrifying parties, top-notch DJs, and evening entertainment.  How could we not also mention The Independent Agency Awards Ceremony the evening of 2^nd July! MAD//Fest2024 will be even bigger with a huge festival site uniting over 15,000 brands and agencies.

Sign up below & prepare to be inspired!

Join Alliance partner Instreamatic for this webinar on:

AI in Creative Production

Emma Yagmurovo, Senior Product Marketing Manager at Instreamatic will introduce the session & our speaker: Simon Dunlop, Co-founder and CMO at Instreamatic, Simon will delve into the state of Al in advertising and AI in action for empowering creativity & production.

We’ll talk about how important it is to work alongside Al and put effort into using it. We’ll also see how Al can allow for a swift response to market trends, cost-effective production, streamlined workflow for rapid ad generation, and simplified mass creative production.

Attendee category: This session is aimed towards Creative Directors, Client Service Directors & SLT

About our speakers:

Simon Dunlop is CMO & Co-Founder at Instreamatic, and a serial entrepreneur and business builder.

He has co-founded several successful businesses including the online publishing and reading platform, Bookmate; Music streaming service Zvuk; CPG snack producer, Bridgetown.

Simon has built and sold companies and managed technology teams across multiple countries. His areas of expertise include sales, marketing, international business development, and general management.

Emma Yagmurova is a Senior Product Marketing Manager. Emma has been working at Instreamatic for over 3 years overseeing the launch and growth of the Instreamatic Voice AI platform. Working closely both with clients and the tech team, Emma has developed a unique perspective on the role and capabilities of AI in the advertising industry.

Join the Alliance & member agency Amigo Partnership for an in person working group to explore how AI can be seen as an opportunity, not a threat, for independent agencies.

Independent agencies are agile, creative and free – how can we combine this with collective scale to keep independents ahead of the networks in the face of large AI investment levels in the networks?

This session will be chaired by Mat Kiddie (CEO at Amigo Partnership), with Glo Chan (MD at Amigo Partnership) & Hugh Johnson (Director, Global Client Partnerships & Growth at Amigo Partnership) also offering their valuable perspectives. Kindly hosted at their office for a 9.30am arrival & 10am start time: Amigo Partnership – working from Southwark: 32 Blackfriars Road, London, SE1 8PB

The topic for this session will be coming soon, meanwhile please secure the date & register below.

Our Group Lead Emma Martin (Managing Partner at What’s Possible Group) will be joined by a panel; Joe Wright, Strategy Lead at AMBITIOUS & Orla McQuaid, Strategy Director at Crossmedia. They will share their experiences, knowledge and discuss; how best to collaborate with your team – and clients – on a strategy, and emerging & cultural trends to consider for 2024.

About the group:

Led by our Group Lead Emma Martin (Managing Partner at What’s Possible Group), our newest Action Group. A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.

Navigating the Fine Line between Harm and Offence – with ASA

Can you swear in an ad? Or show a nipple on a poster? This interactive event will discuss what is meant by harm and offence within the sector of advertising and provide real-life examples of where advertisers have got it wrong in the past.

🔍 What to Expect:

• Gain insights on how to avoid inadvertently causing offense in your advertising campaigns.
• Explore the importance of sensitivity regarding race, religion, gender, sexual orientation, disability, and age in advertising.
• Learn the importance of social responsibility and understand the repercussions of ads that induce unjustifiable fear or distress.

💬 Interactive Session Highlights:

• Engage in lively discussions led by ASA experts.
• Participate in a mock council session, where you’ll debate past rulings and make decisions as an ASA Council Member.

Don’t miss out on this opportunity to elevate your advertising game, sign up below to secure your place!

About our Speakers:

Adam Flynn – Adam studied Law at the University of Reading. In 2021, following the completion of a training contract with Shoosmiths, Adam joined DLA Piper as a solicitor, where he advised on a range of regulatory matters. In September 2023, Adam joined CAP’s Copy Advice team as a Copy Advice Executive. His specialisms are telecommunications and consumer protection.

Sophie Marchant – Having come from a background in regulation, Sophie joined the ASA in 2016 and moved to the Copy Advice team, who provide free pre-publication advice to advertisers, in November 2017. Her specialisms include alcohol and cosmetics.

P.S. Share this event with your colleagues to sign up for too!