Event Type Alliance Events
October
Event Details
Unleash the Power of Every Day AI – with Microsoft Advertising Welcome to the era of Copilot, your intelligent AI companion that seamlessly integrates into your routine and adapts to your
Event Details
Unleash the Power of Every Day AI – with Microsoft Advertising
Welcome to the era of Copilot, your intelligent AI companion that seamlessly integrates into your routine and adapts to your needs. Join Microsoft’s James Murray for an enlightening session where you’ll explore:
• The Evolution of Consumer Behavior: Discover how conversational search is reshaping the way we interact with technology.
• Multimodal AI: Learn about the advancements in AI that enable it to understand and respond to text, speech, and visual inputs.
• Transformative Advertising: See how generative AI is revolutionizing the advertising landscape.
Leave with a high-level understanding of how this transformative technology can revolutionise your life at home, work and play.
Our Speakers:
Tina is the advertising lead for the growth advertising business across the UK, Netherlands and Central Eastern Europe. In this role Tina, helps advertisers who are new to Microsoft Advertising or who are looking to grow their businesses. She is responsible for driving scaled motions across a diverse group of customers and has a additional focus on supporting agencies, as a whole, across the world. Previously, Tina had worked in B2B marketing roles at Microsoft Advertising but also other tech and media businesses. Tina is passionate about people and spends a lot of time nurturing and growing individuals across the industry to help them reach their potential. In addition, Tina is a key member of the Microsoft Diversity and Inclusion community raising awareness and supporting a number of employee resource groups across the business, with a key passion around allyship and accessibility. The D&I community also establishes key partnerships with local communities to support critical issues such as homeless, employability and mental health. It’s part of the culture, and one more way we live the Microsoft mission to empower every person and every organisation on the planet to achieve more.
James is the Global Product Marketing Lead for Generative AI at Microsoft Advertising. In his role he is responsible for connecting sales, marketing, operations and engineering to inform product development. James is an expert in search and AI, leading product marketing for advertising in Copilot and Microsoft’s generative AI. He is a passionate storyteller and evangelist, frequently speaking at industry events around the world.
thu03oct9:30 amthu10:30 am9:30 am - 10:30 am Alliance People Pulse Q3 2024 - The Findings
Event Details
Annabel Dunstan | Founder & CEO – Question and Retain Join us for the findings on
Event Details
Join us for the findings on the Alliance People Pulse for Q3- presented by Annabel Dunstan from our trusted partner Q&R, we will discuss this quarters results – the good, the not so good (& what we can do to improve those scores) and compare the data to our previous surveys.
The People Pulse is a quarterly benchmarking survey that covers areas such as leadership, diversity & inclusion, wellbeing and purpose. All areas that impact the culture and performance of the agency and the happiness of your staff.
Event Details
We’re now at full capacity for this session, if you’d like to join the waiting list please email: kirsty@allindependentagencies.co.uk Keep The Client Fire Alive – LIVE GreenJam at Initials CX Tuesday 8th
Event Details
We’re now at full capacity for this session, if you’d like to join the waiting list please email: kirsty@allindependentagencies.co.uk
Keep The Client Fire Alive – LIVE GreenJam at Initials CX
Tuesday 8th October, 5.30pm – 7.30pm
Winning new clients takes a lot of energy and enthusiasm, but keeping clients is the basis of a successful business. It is a commonly held belief that strong partnerships produce the best work and lead to better business results. So, why is it that the average length of a client/agency relationship, even when a longer term relationship is intended, is less than three years. Hear from our experts on how to keep the client fire alive and create successful long term relationships. Hear also what can go wrong and why some partnerships falter.
Our Panellists:
Our Chair for the session: Gill Huber: Gill has worked in leadership positions within the media, communications and marketing industry. Her knowledge, expertise and holistic experience of themarketing community ensures she’s a proven connector in the marketing world.
Gill leads Ingenuity+ overseeing all client relationships and projects. Before joining Ingenuity+ she led Oystercatchers supporting senior marketing leaders and brands in finding their perfect agency partner such as John Lewis Partnership, The AA and The Very Group.
Prior to this she was Chief Client Officer of Posterscope, PSI, and MKTG; Marketing & Communications Director at Starcom MediaVest Group. Gill began her career working in media planning and client management where she worked with iconic brands Heineken, McDonald’s, Boots UK and Peugeot at agencies including OMD and Vizeum.
Gill is a proud member of WACL and served on the Executive Board as Honorary Secretary. She’s a member of the MSc Strategic Marketing Advisory Board at Imperial College Business School. Gill is a keen supporter of NABS, she Co-Chairs NABS Stranger Than Summer Committee and is part of NABS’ 100 Club of senior industry leaders.
Outside of work Gill entertains at home overfeeding family and friends, stands in the rain watching rugby or goes to the gym.
Rob Pothier is the Senior Marketing Manager for Doritos at PepsiCo. He has been a marketing and brand manager for 14 years leading billion-dollar businesses and teams at PespiCo, a startup, and a marketing consulting firm. He’s driven over $500 million in growth and 12 billion earned media impressions, and has partnered with LeBron James, Nike, Air Jordan, Universal Pictures and Burger King. His work has been featured in the BBC, CNN, NBC and Reuters.
Before PepsiCo, Rob was in marketing consulting in San Francisco and led a marketing team at a startup. He joined PepsiCo in 2017 where he’s worked on Ruffles, Doritos, Cracker Jack and innovation for Cheetos and Lay’s. He graduated from Stanford with a BA in economics and Northwestern Kellogg with an MBA in marketing.
Rob moved with his wife and four children to London in February 2022.
Ruth Pignal-Jacquard is a strategic and commercial Brand & Marketing leader with significant experience of driving growth for large, well-known brands like Virgin Media O2, Barclays Bank and BP.
Ruth delivers impactful results with a broad marketing skillset including brand strategy, CX design, data analytics, agency management, campaign management (Brand, DR and CRM) and media optimisation (from TV to SEO and everything in between).
Notably, she led marketing planning and operations post-merger at Virgin Media and O2 – orchestrating the integration of two marketing ecosytems to enhance the experience for 46m customers and drive year-on-year growth in revenue and EBITDA.
Ruth leads by fostering a culture of collaboration and marketing effectiveness, adeptly managing stakeholders across complex matrix structures, including at Board level.
As of May 2024, she has taken on the role of Marketing Director at Hidden Hearing, part of the Demant Group
Rachel Allison is the visionary force behind Axe + Saw for brands that want impact and change. With an unwavering commitment to the power of human connection, Rachel has captivated the industry titans including the likes of Spotify, Ace & Tate, and Feeld.
In the trifecta of years since its inception, Axe + Saw has since won agency of the year under her leadership.
Rachel has been recognised as a LinkedIn Top Voice, NED for several purpose-led organisations, Mentor and most recently highly commended as Founder of The Year. She’s been featured in Stylist and The Times and runs many thought-provoking sessions for powerhouse brands like BT, always encouraging more brands to embrace innovation and urgency to ‘get in front before they get left behind.’
Caroline Carr is a growth-driven 27-year-old professional with over five years of experience in Account Management, having worked at both Dunnhumby and Amigo Partnership.
In her current role as Growth Executive at Amigo, she leads and supports initiatives aimed at driving client acquisition, optimising internal processes, and enhancing marketing efforts to engage both new and existing audiences.
With a strong focus on data-driven insights, Caroline has successfully developed innovative solutions across a range of industries one of which including Beauty and Wellbeing. Her passion for creativity, paired with a strategic mindset, ensures measurable impact and growth for every project she undertakes.
Event Details
Navigate Uncertainty with a Leading Mindset Coach Nina Stephenson | Leading Mindset Coach At October’s Wellbeing Action
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Navigate Uncertainty with a Leading Mindset Coach
At October’s Wellbeing Action Group on Wednesday 23rd October between 9:30 and 10:30am, we are absolutely delighted to be joined by Nina Stephenson-Camps. As a leading Mindset Coach with a niche in resilience, Nina has a corporate background working with the likes of Google, Microsoft and Ogilvy. Nina offers a completely fresh approach to mindset health at work grounded by data. Her insights into dynamic, fast paced work cultures coupled with Nina’s mindset expertise, enables her to contextualise approaches so they resonate with leaders, teams, paving the way for resilience, creativity, smooth collaborations and ultimately inner calm.
Building resilience is one of the most common training requests for leaders and teams. There’s an eagerness within the creative industry to learn how to shift daily feelings of uncertainty and overwhelm. This is where Nina’s signature keynote comes in. Offering a completely fresh approach to mindset health at work, ‘Navigating Uncertainty’ is an interactive session where you will understand what drives uncertainty and overwhelm. Nina will share her framework for transforming these common work related feelings and you’ll gain a deeper understanding as to how a few small adjustments can have a positive impact on you and cause a ripple effect to those around you. You’ll also practice short, simple tools designed to be used in the moment which you can draw upon for years to come.
Hosted by our Member Lead, Isabel Odlin (Chief People Person at Alliance Member Agency Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practise. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.
November
Event Details
Point and shoot your new biz golden gun! + plan a sh*t hot sustainable growth strategy for 2025…
Event Details
Point and shoot your new biz golden gun!
+ plan a sh*t hot sustainable growth strategy for 2025…
Finding that silver bullet that will solve all your agency’s lead gen problems is the holy grail of growing your agency. Find it – all your problems are solved. Sadly, it’s a bit of a myth.
In this session, Dan Archer from Cactus’ growth marketing team will explain why it doesn’t exist and why building a sustainable strategy based on insight and touch points is going to be far more effective for you in 2025, using his Agency Growth Survey as a basis. Prepare to be inspired to make marketing your agency superpower 🦸
Event Details
Exclusive Certification Course: Connected TV Masterclass hosted by StackAdapt Sign Up Now to join our Connected TV Channel Certification Course on Wednesday 13th of November, 11:00 AM GMT
Event Details
Exclusive Certification Course: Connected TV Masterclass hosted by StackAdapt
Sign Up Now to join our Connected TV Channel Certification Course on Wednesday 13th of November, 11:00 AM GMT and get ready to learn about running successful CTV campaigns for a memorable brand experience. You’ll also get an exclusive certification at the end of this session that you can share with your colleagues and network!
With the rise of streaming services and internet-enabled devices, viewers are moving seamlessly between traditional and non-traditional formats, increasingly enjoying their favourite shows, movies, and sporting events on connected TV (CTV). In Europe, 86% of consumers now watch CTV, with the highest viewership in Spain, followed by the UK. As a result, CTV ad spending is growing at record-breaking rates, with CTV ad spend in the UK forecasted to reach £2.94 billion by 2028.
To make the most of their ad dollars, advertisers are moving away from the manual buying methods of the past and relying more on programmatic. In 2023, over 90% of CTV advertising spend was traded programmatically. It’s expected to reach 93.6% by 2025.
The Connected TV Channel Certification Course will provide you with the knowledge needed to run programmatic CTV campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of CTV ads, CTV’s role in the marketing funnel, and how to leverage CTV as part of a multi-channel strategy.
Limited spaces, sign up now! And secure your place at this exclusive masterclass and get your free CTV Channel Certification!
About Our Speaker:
Khaled Alfangary Khaled is an accomplished programmatic advertising professional with extensive experience across multiple DSPs and Ad-servers, spanning a wide range of verticals such as retail, luxury fashion, and B2B. He is a passionate advocate for leveraging various channels strategically, focusing on both brand awareness and direct response strategies. This approach has earned him multiple awards in the industry. With a background in Chemical Engineering, Khaled brings a unique perspective and a data-driven approach to every campaign he runs.
Chelsea Johnston has over six years of dedicated programmatic experience, originally joining StackAdapt in Toronto, CA and supporting the Client Services team for 4 years. In 2023, she brought her detailed knowledge and cross-market expertise overseas to support global expansion for StackAdapt and the ever-growing EMEA Team. Now based in the UK, Chelsea is highly focused on building strong client relationships with agencies and brands, while leading with a data-driven approach.
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Event Details
Creative Slam – LIVE GreenJam As part of the ever-popular GreenJam programme, designed to develop junior to mid-level members of our agencies, the Creative Slam is a highly energising, insightful and
Event Details
Creative Slam – LIVE GreenJam
As part of the ever-popular GreenJam programme, designed to develop junior to
mid-level members of our agencies, the Creative Slam is a highly energising, insightful and fun way to experience the power of creativity.
It’s a Live event where participants are given 45 minutes, in groups of around 6, to solve a client brief. They use the time to create ideas, consider the target market and communication channels and create a compelling presentation. It’s a fast-paced event that will leave participants and the client breathless.
Previous clients have loved the evening and got a lot from it: “The Alliance has created a truly unique environment in which junior and very senior experienced creatives can talk from the same page. The whole room was abuzz with ideas, and I loved the format of these ‘live brief’ sessions” PR Manager, M&S.
Client to be confirmed.
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thu28nov9:30 amthu11:30 am9:30 am - 11:30 am Nectar360 FMCG RoundtableNectar360, 33 Holborn
Event Details
Join us for a dynamic breakfast meeting where we’ll explore three key trends shaping the future of FMCG marketing! Dive into the evolving Retail Media Landscape and discover how brands are
Event Details
Join us for a dynamic breakfast meeting where we’ll explore three key trends shaping the future of FMCG marketing! Dive into the evolving Retail Media Landscape and discover how brands are using media networks to connect with consumers at critical moments. Learn about AI’s transformative role in personalising customer experiences and driving deeper engagement. Finally, we’ll discuss Client In-Housing trends, focusing on how brands are balancing in-house capabilities with agency partnerships to boost marketing efficiency. Don’t miss this opportunity to gain insights and stay ahead in today’s fast-changing market!
The session will be led by:
December
thu12dec9:30 amthu10:30 am9:30 am - 10:30 am Alliance People Pulse Q4 2024 - The Findings
Event Details
Annabel Dunstan | Founder & CEO – Question and Retain Join us for the findings on
Event Details
Join us for the findings on the Alliance People Pulse for Q4- presented by Annabel Dunstan from our trusted partner Q&R, we will discuss this quarters results – the good, the not so good (& what we can do to improve those scores) and compare the data to our previous surveys.
The People Pulse is a quarterly benchmarking survey that covers areas such as leadership, diversity & inclusion, wellbeing and purpose. All areas that impact the culture and performance of the agency and the happiness of your staff.