Unleash the Power of Every Day AI – with Microsoft Advertising

Welcome to the era of Copilot, your intelligent AI companion that seamlessly integrates into your routine and adapts to your needs. Join Microsoft’s James Murray for an enlightening session where you’ll explore:

• The Evolution of Consumer Behavior: Discover how conversational search is reshaping the way we interact with technology.
• Multimodal AI: Learn about the advancements in AI that enable it to understand and respond to text, speech, and visual inputs.
• Transformative Advertising: See how generative AI is revolutionizing the advertising landscape.

Leave with a high-level understanding of how this transformative technology can revolutionise your life at home, work and play.

Our Speakers:

Tina is the advertising lead for the growth advertising business across the UK, Netherlands and Central Eastern Europe. In this role Tina, helps advertisers who are new to Microsoft Advertising or who are looking to grow their businesses. She is responsible for driving scaled motions across a diverse group of customers and has a additional focus on supporting agencies, as a whole, across the world. Previously, Tina had worked in B2B marketing roles at Microsoft Advertising but also other tech and media businesses. Tina is passionate about people and spends a lot of time nurturing and growing individuals across the industry to help them reach their potential. In addition, Tina is a key member of the Microsoft Diversity and Inclusion community raising awareness and supporting a number of employee resource groups across the business, with a key passion around allyship and accessibility. The D&I community also establishes key partnerships with local communities to support critical issues such as homeless, employability and mental health. It’s part of the culture, and one more way we live the Microsoft mission to empower every person and every organisation on the planet to achieve more.

James  is the Global Product Marketing Lead for Generative AI at Microsoft Advertising. In his role he is responsible for connecting sales, marketing, operations and engineering to inform product development. James is an expert in search and AI, leading product marketing for advertising in Copilot and Microsoft’s generative AI. He is a passionate storyteller and evangelist, frequently speaking at industry events around the world.

Join us for the findings on the Alliance People Pulse for Q3- presented by Annabel Dunstan from our trusted partner Q&R, we will discuss this quarters results – the good, the not so good (& what we can do to improve those scores) and compare the data to our previous surveys.

The People Pulse is a quarterly benchmarking survey that covers areas such as leadership, diversity & inclusion, wellbeing and purpose. All areas that impact the culture and performance of the agency and the happiness of your staff.

We’re now at full capacity for this session, if you’d like to join the waiting list please email: kirsty@allindependentagencies.co.uk

Keep The Client Fire Alive – LIVE GreenJam at Initials CX

Tuesday 8^th October, 5.30pm – 7.30pm

Winning new clients takes a lot of energy and enthusiasm, but keeping clients is the basis of a successful business. It is a commonly held belief that strong partnerships produce the best work and lead to better business results. So, why is it that the average length of a client/agency relationship, even when a longer term relationship is intended, is less than three years. Hear from our experts on how to keep the client fire alive and create successful long term relationships. Hear also what can go wrong and why some partnerships falter.

Our Panellists:

Our Chair for the session: Gill Huber: Gill has worked in leadership positions within the media, communications and marketing industry. Her knowledge, expertise and holistic experience of themarketing community ensures she’s a proven connector in the marketing world.

Gill leads Ingenuity+ overseeing all client relationships and projects. Before joining Ingenuity+ she led Oystercatchers supporting senior marketing leaders and brands in finding their perfect agency partner such as John Lewis Partnership, The AA and The Very Group.
Prior to this she was Chief Client Officer of Posterscope, PSI, and MKTG; Marketing & Communications Director at Starcom MediaVest Group. Gill began her career working in media planning and client management where she worked with iconic brands Heineken, McDonald’s, Boots UK and Peugeot at agencies including OMD and Vizeum.

Gill is a proud member of WACL and served on the Executive Board as Honorary Secretary. She’s a member of the MSc Strategic Marketing Advisory Board at Imperial College Business School. Gill is a keen supporter of NABS, she Co-Chairs NABS Stranger Than Summer Committee and is part of NABS’ 100 Club of senior industry leaders.

Outside of work Gill entertains at home overfeeding family and friends, stands in the rain watching rugby or goes to the gym.

Rob Pothier is the Senior Marketing Manager for Doritos at PepsiCo. He has been a marketing and brand manager for 14 years leading billion-dollar businesses and teams at PespiCo, a startup, and a marketing consulting firm. He’s driven over $500 million in growth and 12 billion earned media impressions, and has partnered with LeBron James, Nike, Air Jordan, Universal Pictures and Burger King. His work has been featured in the BBC, CNN, NBC and Reuters.

Before PepsiCo, Rob was in marketing consulting in San Francisco and led a marketing team at a startup. He joined PepsiCo in 2017 where he’s worked on Ruffles, Doritos, Cracker Jack and innovation for Cheetos and Lay’s. He graduated from Stanford with a BA in economics and Northwestern Kellogg with an MBA in marketing.

Rob moved with his wife and four children to London in February 2022.

Ruth Pignal-Jacquard is a strategic and commercial Brand & Marketing leader with significant experience of driving growth for large, well-known brands like Virgin Media O2, Barclays Bank and BP.

Ruth delivers impactful results with a broad marketing skillset including brand strategy, CX design, data analytics, agency management, campaign management (Brand, DR and CRM) and media optimisation (from TV to SEO and everything in between).

Notably, she led marketing planning and operations post-merger at Virgin Media and O2 – orchestrating the integration of two marketing ecosytems to enhance the experience for 46m customers and drive year-on-year growth in revenue and EBITDA.

Ruth leads by fostering a culture of collaboration and marketing effectiveness, adeptly managing stakeholders across complex matrix structures, including at Board level.

As of May 2024, she has taken on the role of Marketing Director at Hidden Hearing, part of the Demant Group

Rachel Allison is the visionary force behind Axe + Saw for brands that want impact and change. With an unwavering commitment to the power of human connection, Rachel has captivated the industry titans including the likes of Spotify, Ace & Tate, and Feeld.

In the trifecta of years since its inception, Axe + Saw has since won agency of the year under her leadership.

Rachel has been recognised as a LinkedIn Top Voice, NED for several purpose-led organisations, Mentor and most recently highly commended as Founder of The Year. She’s been featured in Stylist and The Times and runs many thought-provoking sessions for powerhouse brands like BT, always encouraging more brands to embrace innovation and urgency to ‘get in front before they get left behind.’

Caroline Carr is a growth-driven 27-year-old professional with over five years of experience in Account Management, having worked at both Dunnhumby and Amigo Partnership.

In her current role as Growth Executive at Amigo, she leads and supports initiatives aimed at driving client acquisition, optimising internal processes, and enhancing marketing efforts to engage both new and existing audiences.

With a strong focus on data-driven insights, Caroline has successfully developed innovative solutions across a range of industries one of which including Beauty and Wellbeing. Her passion for creativity, paired with a strategic mindset, ensures measurable impact and growth for every project she undertakes.