Navigating the Fine Line between Harm and Offence – with ASA

Can you swear in an ad? Or show a nipple on a poster? This interactive event will discuss what is meant by harm and offence within the sector of advertising and provide real-life examples of where advertisers have got it wrong in the past.

🔍 What to Expect:

• Gain insights on how to avoid inadvertently causing offense in your advertising campaigns.
• Explore the importance of sensitivity regarding race, religion, gender, sexual orientation, disability, and age in advertising.
• Learn the importance of social responsibility and understand the repercussions of ads that induce unjustifiable fear or distress.

💬 Interactive Session Highlights:

• Engage in lively discussions led by ASA experts.
• Participate in a mock council session, where you’ll debate past rulings and make decisions as an ASA Council Member.

Don’t miss out on this opportunity to elevate your advertising game, sign up below to secure your place!

About our Speakers:

Adam Flynn – Adam studied Law at the University of Reading. In 2021, following the completion of a training contract with Shoosmiths, Adam joined DLA Piper as a solicitor, where he advised on a range of regulatory matters. In September 2023, Adam joined CAP’s Copy Advice team as a Copy Advice Executive. His specialisms are telecommunications and consumer protection.

Sophie Marchant – Having come from a background in regulation, Sophie joined the ASA in 2016 and moved to the Copy Advice team, who provide free pre-publication advice to advertisers, in November 2017. Her specialisms include alcohol and cosmetics.

P.S. Share this event with your colleagues to sign up for too!

Retail Media Essentials Webinar with Nectar360

Join us on Tuesday 16^th July for our first Nectar360 webinar, Retail Media Essentials aimed to give you an introductory overview of retail media.

Hear from industry experts at Nectar360 on how retail media has evolved and how you can use new and existing formats and data capabilities to build effective, data-lead campaigns. In this webinar we will cover:

• What exactly is retail media and how has it evolved?
• How can Nectar360 data inform your strategy and help identify and target the most relevant customers for your brands
• An overview of available formats and how to decide which is best based on your campaign objectives
• How to measure the effectiveness of your retail media campaigns

Who should attend: This session will be ideal for those that are new to retail media. We’ll cover in-store opportunities but also new retail integrations across CTV, social and digital programmatic channels making it relevant for those that plan and activate across these.

About our Speakers:

Camilla Ray, Planning Director at Nectar360 leads our 20-strong Planning team which gathers customer insights and builds effective data-led, omni-channel campaigns which align to Sainsbury’s Group corporate vision and clients’ objectives.  Having worked in the loyal marketing industry for 17 years she brings a wealth of experience working with leading brands and at the forefront of evolving our retail proposition for clients and agencies.

Laura Farrell, Senior Data Strategist has 12 years experience working in media across print, digital and TV, starting out in sales before  finding her passion for data and transitioned into the world of Data Strategy.  Laura has spent the last 3 years working in retail media with Nectar360, deep-diving into how we shop in the UK and how to align that to media strategy.

Becca Proctor, Digital Client Director leads across the independent agency team at Nectar360, helping to upskill our partners on the digital solutions within retail media and deliver successful campaigns. Having worked with agencies throughout her previous roles in digital marketing and publishing over the last 9 years, she’s passionate about sharing Nectar360’s retail expertise to provide opportunities to enhance client’s marketing initiatives.

FINANCIAL WELLBEING IN THE WORKPLACE: How to Get Started & Keep Going…

We are excited to announce that Talia Loderick, Money Coach, will be hosting a session on “Financial Wellbeing in the Workplace: How to Get Started and Keep Going” at the next Wellbeing Action Group meeting on 17th July 2024.

Talia specialises in one-on-one coaching to help individuals understand and manage their financial behaviour, reducing stress and ensuring a secure future. Talia also offers financial wellbeing sessions for teams and organisations. More details about Talia and her coaching are available here.

SESSION OVERVIEW
Talia will cover the following key points during her session:

What is Financial Wellbeing?

Achieving security and ease with money management, ensuring bills are paid, unexpected expenses are covered, and future financial health is on track.

Employer’s Role
Continuing financial education in the workplace is crucial for employee wellbeing, productivity, and performance. With over half of employees struggling with bills and credit commitments, employers can make a significant positive impact.

Effective Support
Beyond having a resource page on the intranet, employers need to ensure employees are aware of available support and know who to turn to for help.

Key Programme Elements
Core components of a financial wellbeing programme in the workplace.

Co-Design Importance
Creating programmes with employees, for employees.

Coaching Approach
Facilitating productive money conversations in the workplace.
Join us to learn practical strategies for starting and sustaining a financial wellbeing programme that truly makes a difference.

We hope you can join the Alliance, Talia & our Member Lead, Isy Odlin – Chief People Person at Hub on 17th July!

Join Alliance partner Instreamatic & Alliance Member Ignis for this roundtable on:

From Ideas to Implementation: The Role of AI in Creative Process

Join Emma Yagmurovo, Simon Dunlop & Darren Taylor as they delve the state of Al in advertising and AI in action for empowering creativity & production.

This webinar will explore and showcase how AI has transformed campaign execution, moving from traditional methods to enhanced creative processes. Discover how AI enables deeper personalisation, making campaigns more targeted and effective, while significantly reducing product costs and timelines. Ideal for creative professionals, advertisers, and marketing managers, this session offers a deep dive into AI’s practical benefits and its transformative impact on the creative industries.

Attendee category: This session is aimed towards Creative Directors, Client Service Directors & SLT

About our speakers:

The “retail media revolution” what’s in it for Independent Agencies? – with Halo

The “retail media revolution” is here but what does it really mean for Independent Agencies and how can they best position themselves to take advantage of this $61billion potential prize pot.

Having operated in a very restrictive environment for decades, brands and their agency partners can now engage customers in store in ways previously unheard of.  These tremendous new opportunities are not without their challenges. How do you navigate this new landscape? – let Mike Anthony, CEO of engage and best-selling author of ‘The Shopper Marketing Revolution’, chart a course that will highlight the key areas to consider to maximise success.

This revolution is not just about selling ad space; it’s about creating a new ecosystem where commerce, media, promotions, and advertising converge to enhance customer engagement and provide more value to both retailers and brands. As we move towards a cookie-less world, the strategies and technologies used in retail media are evolving to maintain a balance between personalisation and privacy – so what does that mean for your next promotional campaign?

With new opportunities that allow for enhanced and bespoke customer engagement it’s going to create great uncertainty – How many customers will participate, enter, redeem, or claim an offer? Let Andrew Ryan from Halo Promo Risk share how they can provide a safety net for creative ideas and cost certainty on new exciting shopper marketing campaigns whilst helping to mitigate the risk of the retail media revolution.

• Mike is an author, speaker, consultant, trainer and coach, with 30 years’ experience working with leading consumer goods businesses including Unilever, Nestle, Coca-Cola, PepsiCo, Sony, Electrolux, Philips, GSK and many others.
• Extensive client-side experience at senior levels across Marketing, Trade Marketing & Sales
• The co-author of the world-wide bestseller, “The Shopper Marketing Revolution”,
  Mike is a globally recognised expert in shopper marketing, retail,  and consumer goods sales and marketing.
• As a speaker he has been engaged to keynote at online and offline conferences and corporate events around the world. He motivates audiences to embrace new ways of thinking and inspires change.
• As a consultant Mike works with many of the world’s best-known brands across Europe, Middle East, Africa and Asia-Pacific. He specialises in directly supporting managers to make practical changes to marketing and sales strategies which deliver step-change in brand performance, return on investment and organisational capability.
• Mike is the Global CEO and co-founder of engage, a global management consultancy
  and a resident expert at shoppermarketingexperts.com.

Andrew is an international promotional marketing leader. He’s built a successful career on delivering ground breaking promotional campaigns that have shifted the dial for clients such as Lucozade, McDonalds, Walkers, Carlsberg and GM to name but a few. At the heart of all this activity is always a big idea – and ideas that give tangible results by ensuring customers change their behaviour. During his career he’s been fortunate to ply his trade in US, EMEA, LatAm and more recently back home in UK.Despite being a committed Evertonian Andrew’s glass always remains half full and you’ll find his positive approach a real asset in helping deliver your next promotional campaign on budget and risk free.