Alliance of Independent Agencies Presents New Business Roundtable Summit

The New Business Roundtable Summit is a multi-table, expert-led discussion event where independent agency leaders explore the biggest challenges in winning and growing client business.

Each table is hosted by an industry expert and focuses on a specific area of new business development. Attendees rotate between discussions, gaining practical insight and proven strategies.

1. Running Better Discovery Calls

Hosted by BD Matters in partnership with the Alliance of Independent Agencies. Led by Adam Graham, Founder & MD of Gray Matters.

Designed for agency leaders and business development professionals, this fast-paced session walks through a smarter, more structured approach to converting early interest into real opportunities.

Key topics include:
– The mindset shift from ‘selling’ to building value-based relationships
– A framework for running better discovery calls
– Practical nurturing tactics to stay front of mind
– How to use your CRM to bring it all together
– Plus: a live role-play exercise to embed the learning

Expect real-world examples, no fluff, and the chance to share with others facing the same challenges.

2. Personal Branding for New Business

Hosted by LinkedIn

This session explores how agency leaders and new business professionals can build influence and authority on LinkedIn to attract leads, open doors, and strengthen their reputation.

Discussion areas include:
– Thought leadership strategy
– Personal branding for agency growth
– Organic and paid LinkedIn tactics for lead generation

3. PR & Content for Growth

Hosted by Propeller Group

Discover how a joined-up PR and content strategy can support your new business efforts. Propeller Group will share how to build visibility, credibility and engagement through owned, earned, and shared channels.

The session will focus on:
– Building authority in your category
– Using content to support the buyer journey
– Maximising earned media in B2B agency marketing

4. Procurement & Selling into Complex Organisations

Led by Tina Fegent

Learn how to navigate complex procurement processes and sell effectively to multiple stakeholders. With insights from both agency and client-side perspectives, this table is ideal for anyone dealing with enterprise-level sales.

Key takeaways:
– How procurement teams think (and what they want)
– Strategies to build consensus with multiple stakeholders
– Positioning value and negotiating smarter

5. Positioning: Building a Differentiated Proposition

Hosted by Cactus

Your proposition is often the difference between winning and losing. In this session, Cactus will explore how to craft a clear, compelling and differentiated value proposition that resonates with the right clients.

This table covers:
– Why most propositions fail to cut through
– How to define and communicate your point of difference
– Examples of standout positioning from successful agencies

Please note for non attendance there will be a £100+ VAT fine to Alliance members, non members tickets are non-refundable.