TRAINING : Account Managers as Agency Growth Drivers
Many agencies want more revenue from existing clients, but don’t yet have a simple, shared way of making that happen. In 60 minutes, you’ll see a practical framework for client-centric account growth, how to build on “doing great work” so it also drives growth, and some small shifts in structure, expectations and culture that help your team grow accounts confidently without feeling pushy.
YOU WILL LEARN
- How “great service” supports retention, and what else helps it translate into growth
- The three levers of client-centric account growth: commercial clarity, consultancy capability and cultural continuity
- How to distinguish “growth” clients from “maintenance” clients and focus your team’s effort in the right place
- How to help clients experience your team as trusted advisers, not just delivery partners
- Simple examples of how other agencies have embedded a repeatable account growth process
DELEGATE LEVEL
Agency owners and senior leaders who want more predictable growth from existing clients and who’d like to support their account managers to think and act more commercially.
DATES AND TIME
27th May, 9.30am to 10.30am
TRAINER:
Jenny Plant is a trainer and coach for account managers in creative agencies, helping them move from order taker to commercially-aware advisor. She’s spent 30 years in account management and several years client-side in marketing. Jenny hosts the Creative Agency Account Manager podcast and runs the Account Accelerator™ – a 12 week programme designed to help client-facing teams who are responsible for the agency’s forecast to deepen client relationships and grow existing accounts. Her approach combines practical ‘non-salesy’ sales and strategy skills with AI enablement to help account managers at every level to add more value to their clients – and take pressure off the agency’s new business pipeline.
Date/Time
Wednesday 27 May 2026 9:30 am - 10:30 amLocation
Zoom WebinarOnline
Less than 2 hrs