How to create the right conditions for clients to buy great work.  Have you ever asked your clients how they like to be presented to? Often we simply don’t consider how are clients are feeling when on receive mode and how nerve wracking an experience creative presentations can be for them. As a result, feedback in the room can be patchy and incomplete with decisions by committee afterwards affecting creative output. In this programme ex advertising agency MD turned Unilever client James Hayhurst helps you step inside your clients’ shoes and prevent common mistakes.

YOU WILL LEARN

By the end of this session, participants will be able to:

• Understand what it feels like to be presented creative work to and the pressures your clients are under
• Present ideas more clearly so your clients can understand what is at the heart of the idea, what is execution and what is important.
• Create a gamified creative presentation format which is more enjoyable for all and should result in creative outcomes
• Ask better questions around feedback to help your clients feel heard and get to better creative solutions
• Forward plan stakeholder management in partnership with your clients

CONTENT

This 90-minute interactive session includes:

• Client understanding – Getting into the shoes of your client and understanding how they are feeling when going into a creative presentation
• Conceptual frameworks – How to define the heart of the idea, how to present more clearly and the importance of creative references
• Feedback contagion – How to avoid client group think
• Meeting approach – Techniques to ‘gamify’ client creative presentations to put everyone at ease and to improve the quality of feedback
• Listening techniques – How to understand client feedback more deeply
• Interactive and real-world learning – The training will use real creative presentations to help practice and embed the techniques learned.

DELEGATE LEVEL

Appropriate for Junior to Mid-level agency staff

DATE & TIME : 

4th December, 10am to 11.30am

TRAINER:

James Hayhurst started his career agency-side BMP DDB (now Adam&Eve DDB) as a grad trainee. During his time there he worked on award-winning campaigns for Volkswagen, Channel 4 and the Teacher Training Agency amongst many other UK and international clients. In 2012 James joined Leagas Delaney as Managing Director running the London office, and managing brands including Glenfiddich, Patek Philippe and Timberland.

James decided to try his hand at client-side marketing by joining Unilever in October 2014 as the Global Brand Equity director for OMO/Persil, Unilever’s third biggest brand and sold in 80 countries globally.

Whilst there James was struck by what he ‘didn’t know he didn’t know’ when he’d been an agency MD about client culture and decision making. He also began to appreciate how alien agency culture appeared to many clients, and that they hadn’t been given the instruction manual of how to ‘operate’ their agencies. There was an empathy gap on both sides that needed bridging and James launched The Magic Sauce courses as a result.