Many businesses go through periods of change and transformation. The need for transformation may happen as a result of an internal desire to step change the commercial growth or may be required as a result of needing to protect your agencies or brands position, in our ever changing competitive landscapes. However, the need for the required transformation has arisen, transformation is fuelled by need for significant changes. As a leader facing into change, we need to lead with clarity and inspiration of the benefits and goals of the change ahead but also reassure through defining key milestones and plans required to make this happen. In this session, we will also look at key steps to inspirationally and effectively lead through periods of transformation and to gain alignment and maintain motivation from those around you, to join you on the journey. We will also look to anticipate the possible personal impact that change and transformation will have on key stakeholders, individuals and you as a leader.

YOU WILL LEARN

• Overview of transformations and why they occur
• Importance of defining the vision of the transformational change ahead and goals that define success post transformation
• Increased Awareness of the impact that transformation and change can have on individuals and teams
• Importance of facing into the changes that are needed to enable the transformation
• Change plan to provide reassurance of road map of the journey and defining key milestones

CONTENT

• When and why transformations occur
• What ensures successful transformation journey-4 aspects of the PCT model
• Psychological impact of change and processing change on individuals and team
• 4 phase of transformation and vision and goal setting
• Principles to adopt as a leader through time of change and transformation

DELEGATE LEVEL

For those leading or managing teams and who want to ensure there team are set up for success and motivated and fulfilled to deliver.

DATE & TIME

5th November, 10am to 11.30am

TRAINER:

Abigail (Abby) Dixon is the founder, author and podcast host of The Whole Marketer. Abby is an award-winning marketer and marketing consultant with 25 years experience step changing the growths of many household brands and businesses across multiple sectors and industries and their teams. Chartered Marketer, Fellow, accredited trainer, marketing and capability consultant, ICF accredited coach and Mentor.

Abby draws on her 25 years’ experience as an award-winning marketer, working on and consulting for many household brands and their agency partners to step change the brands’ growth. She utilises her unique position to draw on her wealth of experience from having coached, mentored, and trained 1000’s of marketers across multiple sectors, industries, and brands to define what skills marketers need to possess to not only be successful at what they do but also understand how and why to gain fulfilment .

She is passionate about ensuring the marketers behind the brands, businesses  and agencies have successful and fulfilling careers and lives as a whole, in our challenging yet rewarding profession. Often bringing light to the unspoken issues needing to be addressed, from burnout to marketers need for clarity.

She strives to achieve this, through ensuring marketers and marketing teams have the clarity, support, empowerment and inspiration to stand in their power to lead the long term commercial agenda. Thought leader on the holistic skills and behaviours marketers need to posses; technical, human/soft, leadership and personal understanding to grow the brand and business of tomorrow. As a trusted voice in the marketing community, Abby is an awards judge, popular podcaster and regular contributor and columnist for Marketing Week. In her day to day work she is a trusted partner to many passionate marketing leaders to help them build successful and fulfilled marketing teams.

Abby truly does love our marketing profession; her contributions to the industry has been recognised as a Campaign 40 over 40 winner, 50 Leading Lights for kindness in leadership and Marketing Academy mentor award. When she isn’t living her purpose ‘to help marketers grow you’ can find her in her happy place of Cornwall, soul charging on her favourite beach, Porth.ed to deliver.