TRAINING : How To Develop Winning Pitches and Retain Clients
In this session you will learn how to develop winning pitches and retain clients by understanding your clients brand or business challenges. The quality of the briefs that are received into agencies vary in their quality and level of detail. In this session you will gain practical advice on what to look for when receiving the brief, questions you could and should ask to close knowledge gaps and how to use this understanding to set up your response in the proposal or pitch.
YOU WILL LEARN
- Clarity on the quality of brief that should be receiving an example of inputs that go into briefing template that you can share and request from your clients
- Client-side perspective of what the brief you receive may be indicating and what you can interpret about the author based on the information given.
- ‘Red pen’ methodology to interrogate brief and draft questions for Q&A across the key components
- How to draft ‘Push back’ questions to ask the client in Q&A ensure you are getting all the information you need to develop a robust proposal or brief
- How to structure your proposal to ensure that you demonstrate understanding of the brand or business challenge.
- Empowerment on the questions you can and should ask in order to gain the clarity you need to develop a robust proposal and response
- Structure and flow to use to demonstrate understanding and proposed approach
CONTENT
We will be reviewing the key information we need to extract from briefs and need to request to enable us to define the Market and Business context and challenges, Brand and Consumer task and the Marketing and Campaign objectives for you to help address. We will also review how you can use this understanding to form basis of proposal and structure in your responses.
DELEGATE LEVEL
Account Manager, Business Development and Planners
DATE & TIME
3rd September, 10am to 11.30am
TRAINER:
Abigail (Abby) Dixon is the founder, author and podcast host of The Whole Marketer. Abby is an award-winning marketer and marketing consultant with 25 years experience step changing the growths of many household brands and businesses across multiple sectors and industries and their teams. Chartered Marketer, Fellow, accredited trainer, marketing and capability consultant, ICF accredited coach and Mentor.
Abby draws on her 25 years’ experience as an award-winning marketer, working on and consulting for many household brands and their agency partners to step change the brands’ growth. She utilises her unique position to draw on her wealth of experience from having coached, mentored, and trained 1000’s of marketers across multiple sectors, industries, and brands to define what skills marketers need to possess to not only be successful at what they do but also understand how and why to gain fulfilment .
She is passionate about ensuring the marketers behind the brands, businesses and agencies have successful and fulfilling careers and lives as a whole, in our challenging yet rewarding profession. Often bringing light to the unspoken issues needing to be addressed, from burnout to marketers need for clarity.
She strives to achieve this, through ensuring marketers and marketing teams have the clarity, support, empowerment and inspiration to stand in their power to lead the long term commercial agenda. Thought leader on the holistic skills and behaviours marketers need to posses; technical, human/soft, leadership and personal understanding to grow the brand and business of tomorrow. As a trusted voice in the marketing community, Abby is an awards judge, popular podcaster and regular contributor and columnist for Marketing Week. In her day to day work she is a trusted partner to many passionate marketing leaders to help them build successful and fulfilled marketing teams.
Abby truly does love our marketing profession; her contributions to the industry has been recognised as a Campaign 40 over 40 winner, 50 Leading Lights for kindness in leadership and Marketing Academy mentor award. When she isn’t living her purpose ‘to help marketers grow you’ can find her in her happy place of Cornwall, soul charging on her favourite beach, Porth.
Date/Time
Thursday 03 September 2026 10:00 am - 11:30 amLocation
Zoom WebinarOnline
Less than 2 hrs