Success in agencies depends as much on influence as on expertise. Whether you’re aligning with senior leaders, collaborating with peers, or managing complex client relationships, your ability to manage up, across and beyond determines how effectively work gets done. This practical 90-minute session equips leaders with the tools, confidence and emotional intelligence to communicate with impact, strengthen relationships, and influence outcomes – even when they don’t have formal authority.

YOU WILL LEARN

• What it really means to manage up, across, and beyond in today’s collaborative workplaces.
• How to build trust and credibility with senior stakeholders.
• Strategies for strengthening cross-team collaboration and influence.
• How to adapt your communication style to different audiences and contexts.
• Practical tools to increase your impact and deliver results through others.

CONTENT

• The power of influence: why leadership today is about relationships, not hierarchy.
• Understanding what key stakeholders need – and how to meet those needs effectively.
• Managing up: communicating with clarity, confidence, and foresight.
• Managing across and beyond: creating alignment and trust across teams and clients.
• Practical tools: stakeholder mapping and conversation planning for the realities of agency life.

DELEGATE LEVEL

Designed for people leaders who are responsible for delivering through others. Ideal for Account Directors to Group Account Directors (or equivalent) who want to enhance their ability to influence senior stakeholders, collaborate effectively, and lead across boundaries.

DATE & TIME

7th May, 10am to 11.30am

TRAINER:

Jo Webb is a Leadership Coach and former Chief People Officer with over 25 years’ experience helping creative and marketing agencies unlock leadership, culture and performance. Jo specialises in building emotionally intelligent, human-centred leaders who can drive high performance in fast-paced, hybrid environments.