How to enter into a pitch process with a clear vision of what to do and what not to so that you can create clear, simple and powerful pitch content. This short introduction will guide you through the 7 most common mistakes in pitching, how to recognise them and avoid them so you can move faster and create better pitch work.

YOU WILL LEARN

By the end of this session, participants will be able to:

• Identify common pitch mistakes and understand how and why they happen
• Understand how and where they can best contribute to a pitch situation, whether they were in from the beginning or not
• How to methodically understand the brief for themselves and get clarity on what the client wants
• Simplify existing pitch slides and decks so anyone can understand them
• Shortcuts to punchy and powerful pitch language

CONTENT

This 60-minute interactive session includes:

The 7 Deadly Sins of Pitching

1. Talking about yourself (and your company) too much

2. Assuming ‘one size fits all’

3. Talking only to one decision maker

4. Using words that people just won’t understand

5. Hiding behind complexity

6. Ignoring the real client pain points

7. Pitching as a team who aren’t in it together

In each case, we will look at real world examples, and at why and how they can happen. Even more importantly, we will look at what you can do to avoid them and the great pitch work that can come from fighting against them from the start.

DELEGATE LEVEL

Appropriate for Junior to Mid-level agency staff

DATE & TIME

3rd March, 9.30am to 10.30am

TRAINER:

James Appleby is an experienced strategic thinker, trainer, and former UK media agency Managing Director, from which he brings over 20 years of pitch leadership skills. He has pitched for and lead relationships on many household names including, comparethemarket.com, Sainsbury’s, Oatly, Converse, McVitie’s and many more.

He held the position of Chair for one of the UK’s leading pitch training programmes, NABS Fast Forward, having served as a team mentor for seven years prior. Now running his own pitch consultancy and training business, James’s superpower is his ability to distill complex information into clear messages that can win pitches. His training helps individuals and teams drive both personal and business growth, with a style that is an engaging blend of theory and practice.